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# For the Love of Product [podcast]: Caroline Hughes, Lifetise
- URL: https://www.productledalliance.com/for-the-love-of-product-podcast-caroline-hughes-lifetise/
- Published: 2021-03-09T14:17:57.000Z
- Updated: 2024-10-17T07:04:18.000Z
- Description: The week, we got the chance to talk with the awesome Caroline Hughes, CEO of award-winning fintech, Lifetise. She takes us through her fascinating founder’s story with the exciting company, and the journey she’s been on in essentially building the blueprint for people’s financial lives.
- Author: Adam Bennett
- Tags: Fintech, Podcasts

The week, we got the chance to talk with the awesome [Caroline Hughes](https://www.linkedin.com/in/caroline-hughes-46494915/), CEO of award-winning fintech, Lifetise. She takes us through her fascinating founder’s story, and the journey she’s been on in building the blueprint for people’s financial lives.

[‎For the Love of Product 💙🎙: For the Love of Product I Caroline Hughes, Lifetise on Apple PodcastsThe week, we got the chance to talk with the awesome Caroline Hughes, CEO of award-winning fintech, Lifetise. She takes us through her fascinating founder’s story with the exciting company, and the journey she’s been on in essentially building the blueprint for people’s financial lives.Apple Podcasts![](https://is2-ssl.mzstatic.com/image/thumb/Podcasts124/v4/64/ba/1e/64ba1edb-3068-bf90-c2ea-b5f54a484a60/mza_2133586491409119876.png/1200x630wp.png)](https://podcasts.apple.com/gb/podcast/for-the-love-of-product-i-caroline-hughes-lifetise/id1549178796?i=1000512254221)

## Key talking points include:  

- Feminist femtech.
- How customer segmentation drives low CAC and high LTV.
- What Sliding Doors the movie, Choose Your Own Adventure Books, and The Game of Life have to do with fintech.

## A little bit about the guest  

As well as co-creating Lifetise with her partner Nick, a company selected in Accenture’s FinTech Innovation Lab, Caroline also used to work across the advertising, tech and fashion industries as an intellectual property and commercial lawyer.

Her expertise expanded to being a mentor for women-led start-ups, and a frequent speaker at finance and tech industry events. Not to mention she’s also the host of the Money & Me podcast, which takes an honest look at money with guests from all walks of life.

Caroline was named as a rising star of fintech by Innovate Finance in March last year, she made the “Standout 35” category, which celebrates the achievements of some truly amazing women in fintech.

## Get involved  

Want to join in the conversation?

Be sure you’re in our [Slack channel](https://www.productledalliance.com/join-the-pla-slack-community/) of over 2500 product-led enthusiasts, it’s 100% free and has a range of channels from Product Operations, recommended reading, and recommended tools.

You can also get involved in our podcast! If you’re a CPO, Founder, Inventor or a passionate product-led advocate, pick a topic and you can get in touch here: [adam@productledalliance.com](mailto:adam@productledalliance.com)

Be sure to catch more episodes of [For the Love of Product](https://www.productledalliance.com/for-the-love-of-product-podcast/)!

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