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# Gearing up for the age of connected work, with Kyle Poyar
- URL: https://www.productledalliance.com/gearing-up-for-the-age-of-connected-work-with-kyle-poyar/
- Published: 2022-05-18T15:11:21.000Z
- Updated: 2022-05-18T16:06:39.000Z
- Description: We got the opportunity to chat with Kyle Poyar, OpenView, who takes a deep dive into the origins of the product-led growth (PLG) concept, what drove him to share his story, and the inside scoop on the future of PLG.
- Author: Adam Bennett
- Tags: Podcasts

We got the opportunity to chat with Kyle Poyar, Operating Partner at OpenView, the expansion stage venture firm helping to build software companies into market leaders. Kyle takes a deep dive into the origins of the product-led growth (PLG) concept, what drove him to share his story, and the inside scoop on the future of PLG.

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[‎For the Love of Product 💙🎙 on Apple Podcasts‎Business · 2022![](https://podcasts.apple.com/favicon.ico)Apple Podcasts![](https://is2-ssl.mzstatic.com/image/thumb/Podcasts124/v4/64/ba/1e/64ba1edb-3068-bf90-c2ea-b5f54a484a60/mza_2133586491409119876.png/1200x630wp.png)](https://podcasts.apple.com/gb/podcast/for-the-love-of-product/id1549178796)

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## Key talking points include:  

- How PLG became a household concept in SaaS.
- The power of community partnership.
- Why an ecosystem of partners is important for implementing best practices.
- Getting ready for PLG 2.0 with the **[age of connected work](https://openviewpartners.com/blog/age-of-connected-work/)**.
- The product-led growth hyphen debate!

## A little about the guest  

Kyle is an expert on what drives a SaaS company’s growth, optimizing go-to-market strategies, and SaaS benchmarks. He writes about all things product-led growth and more in his popular newsletter - [Growth Unhinged](https://kylepoyar.substack.com/). 

He currently leads OpenView’s Growth Team and has helped the portfolio generate over $100 million in additional enterprise value in the last three years. Before joining OpenView, Kyle was a Director at Simon-Kucher & Partners, where he led consulting teams on strategy engagements with market leaders in enterprise software, business information/data services, digital media, online marketplaces, and telecommunications.

OpenView is launching its next big thing - taking the current learnings and reaching a higher bar with PLG, and it’s going to be called the age of connected work. Kyle explores this and more in this episode! 

## Get involved  

Wanna get involved in the conversation?

It’s easy - just join our [Slack channel](https://productledalliance.com/join-the-pla-slack-community/) of over 5,000 product-led enthusiasts. Access is 100% free, and it has a range of channels for you to take full advantage of; from upcoming events and recommended reading, to job opportunities, and recommended tools.

You can be part of the pod! If you’re a CPO, Founder, Inventor, or a passionate product-led advocate, pick a topic and get in touch here: [adam@productledalliance.com](mailto:adam@productledalliance.com).

Be sure to catch more episodes of [For the Love of Product](https://productledalliance.com/for-the-love-of-product-podcast/)!

[ ![](https://storage.ghost.io/c/06/40/064053a7-301f-45ab-974f-9f6baeaffcc5/content/images/size/w1600/2021/03/For-the-Love-of-Product-podcast-banner-1.png) ](https://www.productledalliance.com/for-the-love-of-product-podcast/?utm%5Fsource=article&utm%5Fmedium=blog&utm%5Fcampaign=podcast-ad)