Creating inclusive design processes to ensure vulnerable customers' needs are met [OnDemand]
Creating inclusive product design processes is crucial for product managers for several reasons:
→ Market expansion. An inclusive design process considers a broader range of users. This can expand the market reach of a product, tapping into previously overlooked customer segments.
→ Enhanced user experience. Features and interfaces designed to accommodate a wider range of users often result in products that are more user-friendly for all customers.
→ Reputation and brand image. A commitment to inclusivity demonstrates a dedication to social responsibility and can help build trust with customers and partners.
One case study we'll be exploring in our latest live session is Zopa Bank, which prides itself on the time and effort it invests into understanding its customers.
Incoming rules from the Financial Conduct Authority (FCA) – the Consumer Duty – were a chance to put this ethos to the test.
Catch the replay of our webinar as we find out how Zopa Bank adopt this responsible approach to benefit both their users and business.
“PLA’s content is best in class with many relevant topics related to product management from strategy to work methods. I find myself in constant learning mode thanks to them.” - Duolingo
Key takeaways:
- How to design a recruiting framework that makes conversations with vulnerable customers more impactful
- Identifying behaviours, rather than just personal conditions or circumstances
- How these insights helps teams better empathise with vulnerable customers’ needs
- How insights can inform how digital experiences for customers are built
Meet your expert hosts:
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