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# How your own experiences can shape your product, with Liam Young
- URL: https://www.productledalliance.com/how-your-own-experiences-can-shape-your-product-with-liam-young/
- Published: 2023-08-10T15:20:39.000Z
- Updated: 2025-03-24T08:35:47.000Z
- Description: In this episode, we’re joined by Liam Young, founder of Harper, a technology startup that helps retailers deliver in-store experiences to their online customers.
- Author: Rebecca Madro
- Tags: Product Leadership, Podcasts

In this episode, we’re joined by Liam Young, founder of Harper, a technology startup that helps retailers deliver in-store experiences to their online customers. Listen as Liam explores the origin of his company and the hurdles he faced during COVID-19, a tiring time for any business.

But there’s triumph despite the challenges, and Liam expands on how he pivoted from a marketplace to adding value to merchandisers and retailers as a B2B2C company during the pandemic. 

[‎For the Love of Product 💙🎙 on Apple Podcasts‎Business · 2023![](https://t3.gstatic.com/faviconV2?client=SOCIAL&type=FAVICON&fallback_opts=TYPE,SIZE,URL&url=https://podcasts.apple.com/gb/podcast/for-the-love-of-product/id1549178796&size=128)Apple Podcasts![](https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/d0/43/e5/d043e56d-8a28-94f3-1612-03686eb346c8/mza_7531804825689863016.png/1200x630wp.png)](https://podcasts.apple.com/gb/podcast/for-the-love-of-product/id1549178796)

## **Key talking points**

- Liam’s career background
- How he effectively sold his product to merchants
- What’s next for Harper from a growth perspective
- His plans for expanding Harper to additional markets
- What advice he’d give to people looking to get investments in their company
- Harper’s target personas and how they influence product decisions

## **A little about the guest**

Liam has a background in mechanical engineering, having studied in Manchester. After a terrible customer experience, he was inspired to start his company, named for its ubiquitous branding to fit all types of consumers. 

His company has raised over 3 million in funding from many high-profile investors, including former CEOs, from ao.com to Jimmy Choo, the technology director of LVMH and Farfetch. He’s also onboarded big retail and luxury brands from Selfridges, Salvatore Ferragamo, and more. 

## **Get involved**

Wanna get involved in the conversation?

It’s easy - just join our[ Slack channel](https://productledalliance.com/join-the-pla-slack-community/?ref=productledalliance.com) of over 5,000 product-led enthusiasts. Access is 100% free, and it has a range of channels for you to take full advantage of, from upcoming events and recommended reading to job opportunities and recommended tools.

You can be part of the pod! If you’re a CPO, Founder, Inventor, or passionate product-led advocate, pick a topic and get in touch here: [adam@productledalliance.com](mailto:adam@productledalliance.com).

Be sure to catch more episodes of[ For the Love of Product](https://productledalliance.com/for-the-love-of-product-podcast/?ref=productledalliance.com)!

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