Lassoing the Skunk [webinar]

Real stories from launching outsider products


πŸ“… Date: Thursday, August 11th
⏰ Time: 8am PDT | 11am EDT | 4pm BST
πŸ§‘πŸ»β€πŸ« Duration: 1 hour


Since the development of Lockheed Martin's ADP programme, the emergence of 'skunkworks' projects have allowed products to be built with complete autonomy of the wider org.

This freedom makes way for more innovative ideas to launch onto the market quicker whilst bypassing normal, often bureaucratic, procedures.

But how can you tell which ones will work? And just how successful will they be?

Join this webinar to hear real-world lessons about identifying promising skunkworks projects and how to lead them through the whole process, right from market assessment and advocacy, to marketing and launch.

Key takeaways:

πŸ”Ž How to identify, showcase, and deliver 'outsider' products

πŸ”„ Why rapid innovation occurs as often in 'field-led' or 'skunkworks' projects as in core engineering

❓What's in the go-to-market gap between working code and a launched product


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