Measurements & frameworks for growth optimization

Michael Berliner, Senior Growth Product Manager at MasterClass

Speaking at the Product-Led Festival in 2020, Michael explained how to create a growth model that helps you understand how your metrics span across different growth channels.


He covers:

  • How to zero-in and focus on your goal.
  • Creating a growth model that helps you understand how your metrics span across different growth channels.
  • The do/don't do/continue framework.
  • Maximising efficiency and effectiveness towards goals.
  • Prioritizing across growth levers.
  • Optimizing resources for growth.

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