> ## Content Index
> Fetch the complete content index at: https://www.productledalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Our year in review
- URL: https://www.productledalliance.com/our-year-in-review/
- Published: 2021-12-22T16:30:00.000Z
- Updated: 2021-12-22T16:29:59.000Z
- Description: Here's a quick roundup of everything you might've missed from us in 2021.
- Author: Product-Led Alliance

What's a year it's been...

Events, webinars, podcasts, reports, live broadcasts, you name it - we've churned out top-quality content, all year round,   **justfor you**. 

Let's break it down in numbers:

📰 Articles: **113**   
🎟 Events: **11**  
🎧 Podcast episodes: **33**  
📖 Reports: **5**  
📹 Live broadcasts: **10**  
📝 Whitepapers: **9**  
🏆 Award winners: **5**

![our year in review](https://storage.ghost.io/c/06/40/064053a7-301f-45ab-974f-9f6baeaffcc5/content/images/2021/12/ezgif-7-1ed7b5da4f.gif)

  
As we head into the new year, let's take a look back at the best bits from 2021👇🏻

---

![](https://storage.ghost.io/c/06/40/064053a7-301f-45ab-974f-9f6baeaffcc5/content/images/2021/12/1.png)

We kicked off the year in spectacular style, launching THE very first **Product Operations Summit** \- over 1,500 of you joined us, showing how exciting it is to be part of this growing function.

[Product Operations Summit, February 2021 | OnDemandPower Product Excellence![](https://www.productledalliance.com/favicon.png)Product-Led Alliance | Product-Led GrowthHeather James![](https://storage.ghost.io/c/06/40/064053a7-301f-45ab-974f-9f6baeaffcc5/content/images/2021/05/PLA_meta_product_operations_summit.jpg)](https://www.productledalliance.com/product-operations-summit-february-2021/)

  
We also launched our **Ones to Watch report** for 2021, celebrating the top 25 movers and shakers within product-led growth and their thoughts for the year ahead. 🎉

[25 PLG Influencers to watch in 2021 | Product-Led AllianceWe’re kicking off 2021 by celebrating the people championing the product-led cause. We are absolutely thrilled to finally announce your top 25 PLG influencers in 2021!![](https://www.productledalliance.com/favicon.png)Product-Led Alliance | Product-Led GrowthProduct-Led Alliance![](https://storage.ghost.io/c/06/40/064053a7-301f-45ab-974f-9f6baeaffcc5/content/images/2021/01/PLA_Top_25_Influencers_2021_meta-1.jpg)](https://www.productledalliance.com/25-plg-influencers-to-watch-in-2021/)

###   
Best of the rest for Q1:

- [The 5 W's of product operations](https://www.productledalliance.com/the-5-ws-of-product-operations/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)
- [OKRs - secrets to success](https://www.productledalliance.com/okrs-secrets-to-success/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)
- For the Love of Product | [David Wascha, Zoopla](https://www.productledalliance.com/for-the-love-of-product-podcast/?wchannelid=hrlimxxpx4&wmediaid=jgibwgqko5&utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)
- [5 PLG trends](https://www.productledalliance.com/5-plg-trends-the-expert-take/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)

---

![](https://storage.ghost.io/c/06/40/064053a7-301f-45ab-974f-9f6baeaffcc5/content/images/2021/12/2.png)

As we entered Spring, our [membership plans](https://www.productledalliance.com/signup/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021) grew as fast as our community did.

![April - June 2021](https://storage.ghost.io/c/06/40/064053a7-301f-45ab-974f-9f6baeaffcc5/content/images/2021/12/ezgif-7-4212bd4fb7-1.gif)

Product pros from around the world accessed our library of **exclusive** **content**, **templates**, **guides**, **video** **footage**, and more to help nail their career.

**Here's a quick snapshot of what's on offer:**

## Templates

- Value proposition evaluator
- Product roadmap framework *([try this one on us](https://www.productledalliance.com/product-roadmap-framework/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021))*
- PLG churn rate cheat sheet

[Templates and frameworksFrom launch checklists to creating growth models to experimentation cheat sheets, as a product leader, you have a ton of processes to follow and we want to help make your life a bit easier by providing a go-to resource of templates, methodologies and frameworks.![](https://www.productledalliance.com/favicon.png)Product-Led Alliance | Product-Led GrowthProduct-Led Alliance![](https://storage.ghost.io/c/06/40/064053a7-301f-45ab-974f-9f6baeaffcc5/content/images/2020/03/PLA_meta--2.jpg)](https://www.productledalliance.com/templates-and-frameworks/)

##   
Exclusive content

- Qualities of a strong product leader
- User-centered product ops
- Know thy competition

[Membership contentLifetimes access to awesome, in-depth articles on everything from developing new metrics and leading fast innovation to growth tactics and how to outsmart product failure. All from PLG leaders from orgs like Shopify, HubSpot, The New York Times, Intercom, and more, of course.![](https://www.productledalliance.com/favicon.png)Product-Led Alliance | Product-Led GrowthCharles Caldwell![](https://storage.ghost.io/c/06/40/064053a7-301f-45ab-974f-9f6baeaffcc5/content/images/2020/10/PLA_meta_exclusive_articles.jpg)](https://www.productledalliance.com/tag/membership-content/)

[Become a member](https://www.productledalliance.com/signup/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review)

---

![chief product officer summit](https://storage.ghost.io/c/06/40/064053a7-301f-45ab-974f-9f6baeaffcc5/content/images/2021/12/ezgif-6-107eedd6c1.gif)

  
May saw the second instalment of the **Chief Product Officer Summit** \- the *only* event designed exclusively for product leaders. 👔

[Chief Product Officer Summit | May 2021Catch up on every single session from the CPO Summit and learn from senior product leaders from orgs like Facebook, Gousto, Mastercard, Pearson, Citi, Aircall & more.![](https://www.productledalliance.com/favicon.png)Product-Led Alliance | Product-Led GrowthHeather James![](https://storage.ghost.io/c/06/40/064053a7-301f-45ab-974f-9f6baeaffcc5/content/images/2021/05/PLA_CPO_Summit_Meta.jpg)](https://www.productledalliance.com/chief-product-officer-summit-may-2021-product-led/)

###   
Best of the rest for Q2:

- Report | [State of Product Data](https://www.productledalliance.com/state-of-product-data/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)
- [Creating a winning product strategy](https://www.productledalliance.com/effective-steps-you-can-take-to-create-a-winning-product-strategy/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)
- Product Ops | [Hugo Froes, Farfetch](https://www.productledalliance.com/product-ops-podcast/?wchannelid=08m858igyt&wmediaid=dqvzhmd3i4&utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)
- Live broadcast | [Auctane](https://www.productledalliance.com/live-broadcasts-ondemand/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)

---

![](https://storage.ghost.io/c/06/40/064053a7-301f-45ab-974f-9f6baeaffcc5/content/images/2021/12/3.png)

We kept our cool in the steamy summer months and launched our second brand new event of the year - the **AI for PMs Summit** \- to help PMs expand their knowledge and skill sets.

[AI for PMs Summit | September 2021Catch up from all the sessions from the first AI for PMs Summit including talks and panels from orgs like Microsoft, Twitter, Cognizant and more.![](https://www.productledalliance.com/favicon.png)Product-Led Alliance | Product-Led GrowthHeather James![](https://storage.ghost.io/c/06/40/064053a7-301f-45ab-974f-9f6baeaffcc5/content/images/2021/09/PLA_AI_Summit_meta.jpg)](https://www.productledalliance.com/ai-for-pms-summit/)

  
We also had a *ton* of exciting new guests on the pod.

[For the Love of Product | Product-Led AllianceAt the PLA, all roads lead to product-led growth and our goal with For the Love of Product (FLP) is to shine a light on those who are really living, breathing, and embodying PLG.![](https://www.productledalliance.com/favicon.png)Product-Led Alliance | Product-Led GrowthProduct-Led Alliance![](https://storage.ghost.io/c/06/40/064053a7-301f-45ab-974f-9f6baeaffcc5/content/images/2021/01/For-the-Love-of-Product-podcast.png)](https://www.productledalliance.com/for-the-love-of-product-podcast/)

Our top picks:

- Marty Cagan | [Silicon Valley Product Group](https://www.productledalliance.com/for-the-love-of-product-podcast/?wchannelid=hrlimxxpx4&wmediaid=yqfshm3wxv&utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)
- Gabe Nicolau | [TikTok](https://www.productledalliance.com/for-the-love-of-product-podcast/?wchannelid=hrlimxxpx4&wmediaid=66h3pvu80l&utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=newsletter-december)
- Aditi Sharma | [JP Morgan & Chase](https://www.productledalliance.com/for-the-love-of-product-podcast/?wchannelid=hrlimxxpx4&wmediaid=h32lb68gty&utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=newsletter-december)

### Best of the rest for Q3:

- [5 critical phases of product development](https://www.productledalliance.com/the-5-critical-phases-of-product-development/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)
- Product-Led Awards | [2021](https://www.productledalliance.com/product-led-awards-2021/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)
- [Top tips to improve your product positioning strategy](https://www.productledalliance.com/top-tips-to-improve-your-product-positioning-strategy/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)
- Live broadcast | [Salesforce](https://www.productledalliance.com/live-broadcasts-ondemand/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)

---

![](https://storage.ghost.io/c/06/40/064053a7-301f-45ab-974f-9f6baeaffcc5/content/images/2021/12/4.png)

Rounding off the year in style, we brought back our first **in-person events** since 2019 (To say we were excited is an *understatement*). 

![](https://storage.ghost.io/c/06/40/064053a7-301f-45ab-974f-9f6baeaffcc5/content/images/2021/12/ezgif-6-a1ce7fcef7.gif)

- [Chief Product Officer Summit, London](https://www.productledalliance.com/cpo-summit-london-2021/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)
- [Product-Led Summit, London](https://www.productledalliance.com/product-led-summit-london-november-2021/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)

We also published our **Rise of the Growth PM** report, where we deep-dived into the newest job function on the block. 📖

[Rise of the Growth PMThe Rise of the Growth PM report has arrived, and it’s chock-full with everything you need to know on the current state of the role, the impact it’s making within orgs, what the future holds, and more.![](https://www.productledalliance.com/favicon.png)Product-Led Alliance | Product-Led GrowthAdam Bennett![](https://storage.ghost.io/c/06/40/064053a7-301f-45ab-974f-9f6baeaffcc5/content/images/2021/11/PLA_Growth_Meta_3.jpg)](https://www.productledalliance.com/rise-of-the-growth-pm/)

Discover:

⚽️ Key goals and objectives for Growth PMs  
⬆️ Types of organizations where the role is flourishing  
🛠 Must have tools for Growth PMs  
🔑 Key skills needed to move into the role

### Best of the rest for Q4:

- [5 ways product leaders can create a culture of innovation](https://www.productledalliance.com/5-ways-product-leaders-can-create-a-culture-of-innovation/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)
- [The invisible product strategy](https://www.productledalliance.com/the-invisible-product-strategy/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)
- For the Love of Product | [Michelle Parsons, Hinge](https://www.productledalliance.com/for-the-love-of-product-podcast/?wchannelid=hrlimxxpx4&wmediaid=0dgx5w8eo0&utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)
- [Hiring for product ops](https://www.productledalliance.com/hiring-for-product-ops/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021)

---

As we said at the start, *what a year it's been.* We've done a **lot**, and we can't wait to do it all over again next year.

Want to start off 2022 in the right way? Grab one of our [membership plans](https://www.productledalliance.com/signup/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021) and get stuck into all this good stuff:

**📝 40+** customizable templates & frameworks  
📰 Exclusive membership articles from **Shopify**, **Twilio**, **HubSpot** & more.  
📺 Members-only **video** content  
**🎟 Access All Areas** to virtual events at no charge  
**💰 10% discount** on conference tickets  
🔒 Early access to **new** **products** **&** **reports**  

[Become a member](https://www.productledalliance.com/signup/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=year-in-review-2021) 

Until next year... 👋

***\- [Heather](https://www.linkedin.com/in/heather-james-95933337/), Founder @ [Product-Led Alliance](https://www.linkedin.com/company/product-led-alliance/)**