Metrics & Measurement

As a PM, you’re always tracking key metrics and hunting for indicators about what’s working. But as you sift through data to search for the why and the how, the one significant factor you may be overlooking is data onboarding and how it affects those metrics....

I'll take you through the stages that teams go through to create great KRs for objectives. Before we write the KRs we should have great objectives first rather than creating an objective that fits KRs you already have. The evolution I’ve seen in teams first getting started goes like this......

My name's Michael Berliner, and I'm going to be exploring how we zero in and focus on our goals. I think everyone's time is really valuable, and everyone's moving fast so how do we make sure what we're doing is the most impactful thing we can be doing with our time?...

It can be hard to take your product to the next level. But with the right analytics strategy, it’s much easier to innovate and grow....

In this article, I'll be focusing on the process I took getting a new metric put together to answer how we classify whether or not a page view is engaged. Sharing the key learnings that helped me make it a success....

Myspace didn’t fail for lack of experimenting, but for lack of clearly defining what they needed to do to be successful and then executing well on those things. A great tool for avoiding this issue is OKRs....

PLG metrics are the goals that an organization is trying to achieve and using to check its performance. They should be used as a cross-functional guiding light to galvanize all the different teams around....

"In Marketing and Product, you need to slow down to go faster. If you reflect on what you're working on, and continue thinking about why ideas succeed or why they fail, you will continue to grow." David Ly Khim explores how his Hubspot team prioritize experiments and why they embrace failure....

Product is really hard. Companies are seriously complicated. Now, let's add to that the challenge of creating an effective product team with minimal resources, rigid company cultures and shaky tech foundations. Joseph Darkins, JLL, gives us the lowdown....