Members-only Product-Led Growth Key steps of a product-led growth marketing strategy You want to entice your potential customers by delivering a soundproof demonstration. Your goal is to show the product’s value without giving away its full function. A taster, if you will. This is known as the freemium strategy....
Members-only Product Operations Choose your own adventure: models of product operations I like to think about your model as a “choose your own adventure” team structure. For every spectrum below you can pick either the extreme or the middle of the range. If you have a complex org structure, you may have some sub-groups on one side of the spectrum and some on the other....
Members-only Metrics & Measurement Product management KPIs: 11 metrics to help boost your business Not only do KPIs help indicate how customers feel toward your business, they’ll also give you the tools to act on that feedback and data. With KPIs, you can set targets, understand objectives, and even compare yourself to business peers....
Members-only Product-Led Growth Top product-led events of 2023 you must attend All these highly anticipated events will be coming your way, both in-person and virtual, so get ready to mark your calendars, pack your bags (or open your laptop!), and join us for an unforgettable year of product-led events....
Members-only Product Management Unlock revenue potential with these proven product pricing strategies With the right pricing strategy, you can determine the right price for your business and get the revenue you deserve. But what product pricing strategies can you rely on for your business to thrive?...
Members-only Metrics & Measurement Product-led growth metrics you should track in 2023 Getting the most out of a product-led growth strategy is rarely cut and dry, and business leaders must make sure they’re working towards the right objectives. This is where metrics come into play....
Members-only Product-Led Growth Product-led growth comes with product-first culture A product-first culture can help you build better products, improve customer loyalty, and boost the company’s bottom line. But how do you develop a product-first culture in your organization? Find out....
Members-only Product-Led Growth 4 product priorities you should focus on in the new year It should all begin with focusing on a few core priorities - the things that matter most to your business, customers, or users - and backing them up with the right data. Here are four key considerations to help get your product’s - and your product team’s - year started on the right foot....
Members-only Product-Led Growth PLG monetization: the free trial vs freemium debate is missing something Drew Teller explores the free trail vs freemium debate, how PLG companies choose to incorporate these motions and how, with feature-dominant players like Calendly and Crunchbase, there is a saturation point in which adding more team players plateaus the value-growth curve....
Members-only Product Leadership Bettering lives through the power of FinTech Nina Mohanty, Founder and CEO of Bloom Money, took us through her leadership journey in FinTech, and what inspired her to develop an app that empowers migrant communities to build generational wealth. Here's the Q&A highlights....
Members-only Product Management A product manager career path guide A product manager identifies a customer’s needs and the overall business objectives required to fulfill those needs. They determine how the product will meet the customer’s expectations, detail what success looks like, and rally the team to bring the vision into reality....
Members-only Product-Led Growth Who should lead product-led growth? Is it product? Is it the business? Is it marketing? If you’re into tech, digital marketing, and revenue operations, or have just been actively interested in the digital world for the past 2 years, I’m sure you’ve read all about growth, growth loops, and product-led growth....
Members-only Product Operations Myths of product operations I wanted to dispel some of the myths around the role of product operations, and the impact they're having. This is from my perspective and other product ops teams may operate differently....
Members-only Product-Led Growth All you need to know about building a killer product-led growth loop Growth loops are a self-sustaining strategy that reinvests the output of one stage as input to the next. Thus achieving a compounding effect that doesn't require splurging on acquisition channels to grow users and revenue....
Members-only AI & Machine Learning What you need to build products with AI What does it really mean to build products with artificial intelligence? How much AI knowledge should a product manager have? And is it actually better to build or buy an AI platform? The experts weighed in on the above questions and more....