Product-Led Growth

Every company relies on software to drive its business forward. As software replaces more in-person activities and enhances more workflows, oftentimes a disconnect in that experience arises. At Pendo, we call it the software experience gap....

My clients are looking to build the right thing for themselves and their customers. They rightfully see the product mindset as a way to enable that. In this post, I’ll tell you why this isn’t a simple functional mindset or even a refocus on outcomes over output....

We’ve always believed in the power of our product, but in late 2020 we made a company decision to pursue PLG in earnest. As we deeply believe in making data-driven decisions - in the power of hypothesis, testing, and iteration - we’ll be sharing our various experiments with the world....

With organizational change, there needs to be a necessary level of tension for things to be effective and move forward. Do too much for them and people won’t have enough “muscle” to navigate through the proposed change on their own. Apply the right level of tension - that’s when growth happens....

There are few professions where mistakes are part of the process as much as they are in product development. However, sometimes things happen enough that it can be said they contribute to bad products. Here's a list of common pitfalls that can kill a product and a few ways they can be avoided....

Great PMs showcase what they have been working on during the sprint, and provide an update on how past product updates are performing. This gives the team a window into how recent additions to a product are tracking and takes a look at the results they’re having on the business as a whole....

Presenting - your PLG heroes for 2021!...

Your journey to product-led growth starts way before you actually launch the product, but it definitely doesn’t end there. Realistically, this is just the beginning. Here are the things to keep in mind when your product meets the road....

What your customers say can help you improve the products and features you already have. Whether you already have a robust customer feedback program in place or are looking to build one from scratch, there are a few key fundamentals to keep in mind....

Leading tech orgs, including big names like Facebook and Uber, have successfully implemented their growth-oriented strategies with growth PMs at the head of dedicated teams. But what kind of skills does a growth PM need? Let’s break them down right here....

As I read (and re-read) Conan Doyle’s works. I came away with many lessons that we as product people can apply. You don’t need to be solving murders or finding lost treaties. So what does Sherlock have for those of us creating the technology of today?...

I’ll share the tactics I use at Drift to ship the right thing on time, every time. Focusing on the four most relevant steps in the product process and tactics that help me hit dates, build company-wide momentum around what we’re building, and make sure we ship the things our customers love....

My name's Jayadeep Nair, and in this article, I'll talk about Equifax's journey to being a product-led organization. I’ll share five key lessons I’ve learned along the journey that you can take away and hopefully apply to your own journeys towards product-led....

The use of data is critical in creating opportunities to bolster product strategy decisions, foster new ideas, and ultimately, craft a stronger experience for users. This article explores how PMs can be more data-driven to ensure success when making key product decisions....

We are looking at the possibility of carpet-bombing the product with features having no real user value. To avoid such a scenario, the question that becomes imperative is what do we build? And more importantly, which features do we pare down?...