Product-Led Growth

You want to entice your potential customers by delivering a soundproof demonstration. Your goal is to show the product’s value without giving away its full function. A taster, if you will. This is known as the freemium strategy....

I like to think about your model as a “choose your own adventure” team structure. For every spectrum below you can pick either the extreme or the middle of the range. If you have a complex org structure, you may have some sub-groups on one side of the spectrum and some on the other....

Not only do KPIs help indicate how customers feel toward your business, they’ll also give you the tools to act on that feedback and data. With KPIs, you can set targets, understand objectives, and even compare yourself to business peers....

All these highly anticipated events will be coming your way, both in-person and virtual, so get ready to mark your calendars, pack your bags (or open your laptop!), and join us for an unforgettable year of product-led events....

With the right pricing strategy, you can determine the right price for your business and get the revenue you deserve. But what product pricing strategies can you rely on for your business to thrive?...

Getting the most out of a product-led growth strategy is rarely cut and dry, and business leaders must make sure they’re working towards the right objectives. This is where metrics come into play....

A product-first culture can help you build better products, improve customer loyalty, and boost the company’s bottom line. But how do you develop a product-first culture in your organization? Find out....

It should all begin with focusing on a few core priorities - the things that matter most to your business, customers, or users - and backing them up with the right data. Here are four key considerations to help get your product’s - and your product team’s - year started on the right foot....

Drew Teller explores the free trail vs freemium debate, how PLG companies choose to incorporate these motions and how, with feature-dominant players like Calendly and Crunchbase, there is a saturation point in which adding more team players plateaus the value-growth curve....

Nina Mohanty, Founder and CEO of Bloom Money, took us through her leadership journey in FinTech, and what inspired her to develop an app that empowers migrant communities to build generational wealth. Here's the Q&A highlights....

A product manager identifies a customer’s needs and the overall business objectives required to fulfill those needs. They determine how the product will meet the customer’s expectations, detail what success looks like, and rally the team to bring the vision into reality....

Is it product? Is it the business? Is it marketing? If you’re into tech, digital marketing, and revenue operations, or have just been actively interested in the digital world for the past 2 years, I’m sure you’ve read all about growth, growth loops, and product-led growth....

I wanted to dispel some of the myths around the role of product operations, and the impact they're having. This is from my perspective and other product ops teams may operate differently....

Growth loops are a self-sustaining strategy that reinvests the output of one stage as input to the next. Thus achieving a compounding effect that doesn't require splurging on acquisition channels to grow users and revenue....

What does it really mean to build products with artificial intelligence? How much AI knowledge should a product manager have? And is it actually better to build or buy an AI platform? The experts weighed in on the above questions and more....