Product Management

Tactically, our PMs are no longer sending lots of different links to docs for specs, dashboards, tasks, and other essential elements. Instead, they start by creating a team hub, which serves as a single link and container for all their work....

Instead of viewing products as mere objects, JTBD sees them as solutions to specific "jobs" or tasks that customers want to accomplish. It's like understanding why someone hires a drill—not because they want a drill, but because they need a hole in the wall....

Product enablement, originating from the concept of sales enablement and extending across the entire company, is the strategic process of equipping stakeholders with the knowledge and resources necessary to market, support, and utilize a product effectively....

Finding the right roadmap can be tricky as it depends on your product, your team, and who is going to be viewing your roadmap. To simplify things here’s some guidance on how to select the right product roadmap for your team....

With the emergence of independent, specialized SaaS business solutions, we now, for the first time, have the ability to simultaneously move our businesses to endlessly scalable infrastructure and have the potential to affect all of the customer touchpoints at the same time....

While Product Managers are the epicenter of our organizations, customer-facing teams are our customers' eyes, ears, and voices. These teams influence our organization‘s mission and objectives....

Coordinating cross-functional teams, such as engineering, UX/UI design, marketing, and sales, with compliance in mind requires extra effort from product managers....

Using automation in product development reduces human involvement and leads to higher efficiency, lower operational costs, and minimizes repetitive tasks within the team through artificial intelligence (AI)....

Being a platform PM is all about creating and maintaining a product that acts as the foundation for other products or services within the company. However, as a growth PM, you’re more focused on growing the user base of a product....

A marketer needs to understand what the pain points are that a customer has and build a story that resonates. That’s really valuable to the customer....

Nasi shares his remarkable journey from being a founder to becoming a product manager, emphasizing the significance of building trust and empowering teams, and offering valuable tips for working effectively with stakeholders....

Product diversification is a strategic business approach where a company expands its range of products or services. It is done to increase market share, reach new customer segments, and mitigate risks associated with a limited product line....

Whether you’re hiring a developer marketer or advertising for developer relations jobs, let’s take a look at the best practices you should follow, as well as the challenges you can expect to face....

Our mission is to understand the current landscape of product management salaries, from entry-level to high industry leaders. We invite you to take our survey and make your voice heard loud and clear!...

Reading books is a great way to learn more about product strategy - but when there’s so much out there it can be difficult to know where to start. We’ve compiled a list of some of the best product strategy books, so you can spend less time searching and more time reading!...