Product Management

From the skills to look for in a prospective PM hire to how culture fit is an important piece of the hiring puzzle. Check out all the juicy bits and top tips from what the experts had to say....

If another person doesn’t like you right away, you have to expend a lot of energy to change that perception. The same thing happens with digital products. The only problem with this is that you don’t have a second chance to change perceptions. There are ways to reach users outside of your product....

A product manager identifies a customer’s needs and the overall business objectives required to fulfill those needs. They determine how the product will meet the customer’s expectations, detail what success looks like, and rally the team to bring the vision into reality....

I’ll detail how I use the “Five Whys” framework during discovery as a tool to coax and cajole as much information out of customers as possible. All so that I am better able to understand the root issue or problem the customer is asking me to solve in the first place....

Provide a way for your team to reveal long-standing issues, discuss contentious topics and chart a way forward to help your team remain happy and productive....

To succeed in your product management interview, you must first grasp how product management interviews function, including everything from how to respond to interview questions to the competence you should emphasize. These books can help you prepare....

How can you measure the productivity of your product managers (PMs)? Here are some key approaches to measuring product manager productivity that could enhance your product organization and allow you to get ahead faster....

In product management, we talk frequently about empathy. But do we really understand it? It is essential for our roles as product managers and designers, but how can we ensure we’re not only empathetic, but getting better at understanding and empathizing with our users?...

Psychology is a unique field because it can be applied to virtually every facet of life. Sales, marketing, and product are certainly no exception. Quite the contrary, psychology can be a profound tool for understanding user behavior, boosting the user experience, and driving sales....

The most successful product leaders match the natural style and strengths of their product managers to the state of the product within its lifecycle. The key to building a more effective PM team is to align the mode of operation and the team’s style to the market need....

A new wave of progress is sweeping through product management - design thinking. Whether you’ve heard of it or not, design thinking is a great tool for any PM to have in their belt. Improving focus on the user and innovation - what more could you ask for in a product management process?...

A product manager is truly the visionary behind your product strategy. Not only are they responsible for delivering a product that aligns with your org’s mission statement, it’s also essential for them to keep an ear to the ground and stay attuned to the pain points of your ideal customer....

How can you transition from a background in UX design to product ops? Hugo Froes has a wealth of knowledge, experience, and advice to share on navigating the product ops function. Here we’ve got the highlights from the Q&A....

Finding the right roadmap can be tricky as it depends on your product, your team, and who is going to be viewing your roadmap. To simplify things here’s some guidance on how to select the right product roadmap for your team....

Looking to level up your product management skills but not sure where to start? No need to stress - we’ve put together a list of the top 15 product management related courses. So now you’re spoilt for choice!...