Product Management

Growth product management centers around scaling and expanding the product’s user base. Growth Product Managers (GPMs) don’t build the core product but rather focus on optimizing it for new user acquisition, retention, and distribution....

Identifying the true end customer is crucial in any marketplace business. For example, in DoorDash, the question arises: are the customers the restaurants, the drivers, or the consumers?...

Dogfooding is the practice of using your own product internally to identify issues and opportunities for improvement before releasing it to customers. This approach helps in understanding the critical needs of users and can serve as a form of beta testing....

In product management and product marketing, teamwork, communication, and collaboration are essential. But for many of us working remotely, these key aspects can feel out of reach, leading to feelings of isolation and loneliness....

Statistically, organizations that use proven methods of managing projects can manage plans that are 2.5 times more efficient. In this blog, we’ll explore the differences between agile frameworks and methodologies and discuss the best agile frameworks and methodologies. Let’s begin....

Data infrastructure is the collection of resources, systems, and processes that manage, store, and process data. It includes hardware like servers and databases, software for data management, and protocols ensuring data integrity and security....

Sales enablement is about helping salespeople be better at what they do by providing them with support and training. It sounds simple, but in reality there’s a lot more to it than meets the eye....

The best value props are brief statements that outline what makes your product unique and necessary – and why your target audience should choose it....

Product management lives at the intersection of business, technology, UX, and arguably now, CX. This important function plays a critical role in ensuring that products meet customer needs and expectations....

Before I started my journey into product management (PM), I actively sought advice from people who were already working in this field. I started talking to people by writing them cold emails to get in touch with experienced product managers on sites like LinkedIn....

Voice of the customer is the process of collecting feedback and insights directly from customers in an effort to understand their expectations, needs, pain points, and overall experience with your product....

Behavioral psychology offers valuable insights that can significantly impact your product design. Let’s take a look at key behavioral psychology principles and how they can be applied in product management using real-world examples....

The goal of product management is to bring value via the ongoing projects they are involved with. So, the best way to assist the use case for product management involvement during transformation is to showcase its value....

Product descriptions are a key element in any marketing strategy for product/service-based businesses. Experts say that 87% of online buyers focus on the quality of product descriptions before they consider buying the product....

Download the ebook to gain a comprehensive understanding of product-led sales strategies and tactics, providing you with in-depth knowledge essential for navigating the dynamic landscape of modern business....