Product Management

Data infrastructure is the collection of resources, systems, and processes that manage, store, and process data. It includes hardware like servers and databases, software for data management, and protocols ensuring data integrity and security....

Sales enablement is about helping salespeople be better at what they do by providing them with support and training. It sounds simple, but in reality there’s a lot more to it than meets the eye....

The best value props are brief statements that outline what makes your product unique and necessary – and why your target audience should choose it....

Product management lives at the intersection of business, technology, UX, and arguably now, CX. This important function plays a critical role in ensuring that products meet customer needs and expectations....

Before I started my journey into product management (PM), I actively sought advice from people who were already working in this field. I started talking to people by writing them cold emails to get in touch with experienced product managers on sites like LinkedIn....

Voice of the customer is the process of collecting feedback and insights directly from customers in an effort to understand their expectations, needs, pain points, and overall experience with your product....

Behavioral psychology offers valuable insights that can significantly impact your product design. Let’s take a look at key behavioral psychology principles and how they can be applied in product management using real-world examples....

The goal of product management is to bring value via the ongoing projects they are involved with. So, the best way to assist the use case for product management involvement during transformation is to showcase its value....

Product descriptions are a key element in any marketing strategy for product/service-based businesses. Experts say that 87% of online buyers focus on the quality of product descriptions before they consider buying the product....

Download the ebook to gain a comprehensive understanding of product-led sales strategies and tactics, providing you with in-depth knowledge essential for navigating the dynamic landscape of modern business....

Data dashboards consolidate complex data from various sources and present it in a visually digestible format, allowing you to gain insights at a glance. In essence, they act as centralized hubs, providing product managers with real-time updates on the performance of their products....

Tactically, our PMs are no longer sending lots of different links to docs for specs, dashboards, tasks, and other essential elements. Instead, they start by creating a team hub, which serves as a single link and container for all their work....

Instead of viewing products as mere objects, JTBD sees them as solutions to specific "jobs" or tasks that customers want to accomplish. It's like understanding why someone hires a drill—not because they want a drill, but because they need a hole in the wall....

Product enablement, originating from the concept of sales enablement and extending across the entire company, is the strategic process of equipping stakeholders with the knowledge and resources necessary to market, support, and utilize a product effectively....

Finding the right roadmap can be tricky as it depends on your product, your team, and who is going to be viewing your roadmap. To simplify things here’s some guidance on how to select the right product roadmap for your team....