Walk away with a fresh perspective on how customer feedback can fuel product-led growth

Let’s be real - customers expect more than ever.

Product-led growth (PLG) is how you keep up. It’s the engine that turns feedback into action, fuels advocacy, and drives revenue.

In this live session, we’ll show you how to operationalize PLG by focusing on what matters most - measuring impact, activating your voice-of-the-customer (VoC) program, and aligning every team around customer priorities.

Join Alchemer and Malwarebytes for a behind-the-scenes look at the exact steps that helped a leading cybersecurity brand scale their VoC program, build internal alignment, and transform transparency into a growth engine. The result? Double-digit revenue growth in one of the toughest markets out there.

Whether you’re a product leader, CX strategist, or growth marketer, you’ll walk away with proven frameworks and tools to turn feedback from noise into meaningful business growth.

Why you should attend:

  • Build real feedback loops that actually close the gap between what customers say and what your company does.
  • Operationalize PLG using tools, workflows, and councils that drive alignment and speed up decision-making.
  • Measure success beyond NPS, connecting experience directly to outcomes like loyalty and revenue.
  • Turn advocacy into growth, scaling reviews, referrals, and customer storytelling across channels.

What you’ll take away:

  • Activate your VoC program: Discover how AI-powered analysis, smart integrations, and automation can surface insights at scale—without extra effort.
  • Build trust across the org: See how exec buy-in and cross-functional visibility make feedback everyone’s priority.
  • Scale advocacy systematically: Explore proven ways to encourage reviews, referrals, and customer stories that drive acquisition and retention.
  • Measure what matters: Move beyond vanity metrics with frameworks that tie customer impact directly to growth.
  • See real results: How Malwarebytes boosted conversion rates by 6–11%, CTRs by 30%, and retention by double digits through PLG.

Meet your experts:

Rosie Davenport - Director Product Marketing, Alchemer

Rosie leads Product Marketing at Alchemer, driving go-to-market strategy through product and customer alignment. She transforms data into impact and brings energy and clarity to every initiative.

Matt Burgess - Director of Web Engineering, Malwarebytes

As Director of Technology at Malwarebytes, Matt leads global teams building products that keep people and data safe. With roots in cybersecurity, fintech, and data innovation, he’s passionate about driving transformation through tech.

Diane Beaudet - Senior Manager for Customer Lifecycle Marketing, Malwarebytes