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# Why failure can drive better product outcomes, with Berea Schaffer
- URL: https://www.productledalliance.com/why-failure-can-drive-better-product-outcomes-with-berea-schaffer/
- Published: 2022-03-02T17:10:48.000Z
- Updated: 2024-10-17T06:43:09.000Z
- Description: In this episode, we’re joined by Berea Schaffer, VP of Mobile at Workday, who takes us through her experience running a 100-person strong global team to heading up a product start-up, how a moment of failure inspired her to better serve customers, and more.
- Author: Adam Bennett
- Tags: Product Leadership, Podcasts

In this episode, we’re joined by Berea Schaffer, VP of Mobile at Workday, a leading provider of enterprise cloud applications for finance, HR, and planning. Berea takes us through her experience running a 100-person strong global team to heading up a product start-up, how a moment of failure inspired her to better serve customers, and more. 👇

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[‎For the Love of Product 💙🎙: Why failure can drive better product outcomes, with Berea Schaffer on Apple Podcasts‎Show For the Love of Product 💙🎙, Ep Why failure can drive better product outcomes, with Berea Schaffer - 2 Mar 2022![](https://podcasts.apple.com/favicon.ico)Apple Podcasts![](https://is2-ssl.mzstatic.com/image/thumb/Music124/v4/ed/22/19/ed22196c-a113-ee24-68e3-d1016bbf43ac/source/1200x630wp.png)](https://podcasts.apple.com/gb/podcast/why-failure-can-drive-better-product-outcomes-with/id1549178796?i=1000552722836)

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## Key talking points include:

- Tackling the problem of pricing in product.
- Key learnings in product-centricity vs customer-centricity.
- Balancing flexibility and avoiding being a product for everyone.
- Her recommended product tools for driving success.
- The test and learn mindset, understanding that a product solution is just a hypothesis.

## A little about the guest

Berea is a Senior Product and Tech Executive with a passion for building exceptional customer experiences. She always brings her growth-mindedness to any challenge and is known for her results-driven approach. 

She’s skilled at creating compelling visions, defining strategy, and driving executions. To do this effectively, she puts the greatest emphasis on building and retaining high-performance teams. Berea has more than 17 years of experience in utilizing digital technologies to maximize consumer reach, growth, and retention. Plus, she’s also a high school friend of our host, Tiama!

## Get involved

Wanna get involved in the conversation?

It’s easy - just join our [Slack channel](https://productledalliance.com/join-the-pla-slack-community/) of over 5,000 product-led enthusiasts. Access is 100% free, and it’s got a range of channels for you to take full advantage of; from upcoming events and recommended reading, to job opportunities, and recommended tools.

You can be part of the pod! If you’re a CPO, Founder, Inventor, or a passionate product-led advocate, pick a topic and get in touch here: [adam@productledalliance.com](mailto:adam@productledalliance.com).

Be sure to catch more episodes of [For the Love of Product](https://productledalliance.com/for-the-love-of-product-podcast/)!

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This episode is sponsored by **Flatfile**.

[![](https://storage.ghost.io/c/06/40/064053a7-301f-45ab-974f-9f6baeaffcc5/content/images/2022/01/PLA_Flatfile_meta_4.jpg)](https://flatfile.com/productledalliance)