Mikhail Pinsky

Mikhail Pinsky is a Senior Product Manager at Exness, where they focus on the development and management of the company's web personal area and web terminal.

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What to do when your A/B test is inconclusive

Sometimes, when analyzing an A/B test, we see that some metrics improve and some worsen. In this scenario, you must decide which metrics are more critical. When improving the funnel, the rule of thumb is to check the change in the last step....

Running A/B tests: How to select your audience

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Product Development

Running A/B tests: How to select your audience

Running an A/B test is crucial for most product managers dealing with digital products that have a reasonable-sized audience. It is essential to research users and measure the changes we are making to our product as our views on the product may be biased....