Product-Led Alliance | Community Newsletter

Product-Led Alliance

April 12, 2024

🔥 Fresh content

The complete guide to product-led sales 🚀

Embrace change for growth! Explore the power of product-led sales (PLS), a customer-centric strategy reshaping modern business. PLS focuses on leveraging your product's value and usability to drive growth and revenue, aligning perfectly with today's consumer preferences for self-service and seamless experiences. Discover how PLS differs from traditional methods and unlock its potential to revolutionize your sales approach! 

"PLA has significantly influenced my professional development journey" - Phani Vuyyuru ✨  

Have you met Phani Vuyyuru yet? He's not just a versatile product leader but also a seasoned podcast host and speaker. He’s also got a proven track record of driving product success across diverse industries like FinTech, Restaurant Tech, and Supply Chain. With significant contributions to renowned organizations such as CloudKitchens, Intuit, and Wayfair, Phani's expertise is unmatched. Don't miss his insights on being a PLA speaker and community member. 

Understanding Jobs-to-be-Done in product management 🛠️ 

Unlocking insights from data isn't just about numbers; it's about shaping exceptional experiences and optimizing strategies. From understanding user behavior to enhancing the customer journey, data analytics empowers us to make informed decisions at every stage. Let's harness the power of data to drive innovation, personalize experiences, and ensure seamless interactions, whether online or in-store.

💡 Whitepaper Spotlight

Whilst retaining your most loyal customers is a number one priority, keeping them safe from hackers should also be a key focus.

Luckily, we’ve got two resources that’ll help you do just that:

🔐 Engage and protect your customers at every touchpoint.

We deep-dive into the best ways to keep your customers safe and engaged, including omnichannel strategies, leveraging security as a benefit, and more.

🤝 Safe and secure onboarding.

If your customers’ accounts are compromised by an attack, they’ll lose trust in your brand. Luckily, we’ve got the perfect resource to help you tighten your own security.

Which one will you choose?

NEW: Data power unleashed | Live session⚡

Data driven teams need to know how their digital experiences stack up to the competition, identifying areas of improvements to get closer to their customer.

We’ll dive into the key insights from Fullstory’s behavior trends report with specific insights into retail, gaming, travel and financial services, designed to help you use the data effectively.

📅 Thursday, April 25

⏰ 8am PDT | 11am EDT | 4pm BST

💻 Online

Join us as we explore how behavioral signals impact other key metrics like bounce rates, exits and session duration, and learn how best-in-class companies are taking behavioral data insights and making meaningful changes.

Register today 🚀

NEW: Bridging solutions ⚡️

Loyal customers place a huge amount of trust in orgs like yours.

So, in an era of rapid tech advances and the rise of online consumer vulnerability, how can you ensure you’re building a really solid foundation of trust to minimize customer churn?

We cover this exact topic in our latest live session with Telesign.

🗓 Thursday, May 2

⏰ 8am PDT | 11am EDT | 4pm BST

💻 Online

Join us as we demonstrate how you can create a blueprint for digital trust using strategic collaboration, omnichannel partnerships and more.

Register today 🚀

💬 Talking points

@Jenny Wanger is doing informal research on who is responsible for product pricing. They would love to hear about your experience from this wonderful group of people!

Let them know

@Milton Alexander John would like to know if there is a Data Product Manager/Owner here. They have certain doubts that need to be cleared. Can they connect and speak to you?

Share your thoughts

@Maru Ituarte is wondering if anybody has tips or hacks on onboarding as a PM in an engineer-led product without documentation. They were thinking of doing a product audit. Do you have any tools/frameworks to recommend?

Get involved

@Chris Okafor is looking for a framework for enterprise teams' release management. They’re looking for a go/no-go checklist for extensive product teams.

Help them out

Keep up with all the latest hot topics on the #plg-questions channel.

👋 Opportunities

Tomya Mateo has an opportunity for a Senior Product Manager, Developer Experience. Would this be of interest to you or someone within your network? The job is remote but based out of Switzerland.

Apply now

Julia Garone Jordao’s company, Teya, is hiring for a senior data analytics role dedicated to their customer operations team and responsible]e for sales and support KPIs management. They’re based in Victoria, London, and have flexibility regarding remote work.

Apply now

Cascade Waddell posted that Rare Recruitment is seeking a Product Graduate Trainee in London. This is an excellent opportunity to work alongside a Product Manager to build and maintain a range of software products. UX and overall product knowledge are part of the role's requirements. They are looking to fill the role quickly. 

Apply now

Marcus Schubert is looking for a Senior Product Operations Manager in Germany.

Apply now

Keep up with all the latest opportunities on the #product-jobs channel.

🤝 PLA Mentorship

Exciting news... Mentorships are added to the Product Led Alliance membership!

We don’t take our mentor program lightly. Every applicant is carefully vetted and only the crème de la crème product marketers come on board. It’s CV-worthy in and of itself.

Becoming a product marketing mentor has tonnes of upsides to it…these are really only a few of them:

🎯 Help other product marketers reach their potential

🙌 Give back to the community and leave your own legacy

💡 Gain fresh perspectives and learn from your protégé

See all the information here 🔥

If you aren't a paid member yet of the Product Led Alliance and would like to be, you can see our membership plans here or contact @Ciara for more info.

🎓 Courses


Product Operations Certified: Core - Launching this month

Master product operations and take the product world by storm. Dive into advanced strategies for scaling operations, data analytics, team management and more, all to deliver real results. Join the waitlist and get early access to course content, plus 10% off when it launches.

Product Management Certified: Core

This fully self-paced curriculum packed with templates, frameworks, and real-world case studies will equip you with all the necessary and real-life product management skills to skyrocket your career to new heights. Or, join us on May 15 in Amsterdam and get certified in person.

Product Operations Certified: Masters

The need for product ops experts is skyrocketing, making it a pivotal role in today’s teams. Our course is designed to enhance your skills in all the essential aspects of product ops.

Live & in-person

Product Management Core: Amsterdam

Transform your product management skillset in a single day on May 15. Join our experts and your peers for the ultimate product management certification and shape the trajectory of your career.

Pre-order & save

Product Roadmaps: Masters - Coming June 2024

Whether you’re a seasoned product manager or just starting your journey, this course is designed to demystify the art and science of creating effective roadmaps.

Pre-order now and save up to $300.

📆 Coming up

Amsterdam summits 🇾🇪

A trio of Product-Led Alliance Amsterdam Summits? Count us in!

That's right...not just one or two, but three events under one roof 🤩

Time's running out to grab your passes to join Mainland Europe's finest product talent, collaborate with your community, and source the knowledge needed to take your career goals to the next level 🚀

Chief Product Officer Summit (May 16)

Product-Led Summit (May 16 & 17)

Product Operations Summit (May 16 & 17)

Get Product Management Certified whilst you’re with us.

Already looking to be in Amsterdam for the Summit?

For the first time ever, we’re bringing our Product Management Core certification to life in Amsterdam on May 15. In just one day, you’ll learn from a renowned product expert, network with peers in your area, and walk away full of knowledge, insights, and tools to apply in your role the very next day.

Make the most of your time out of the office, engross yourself in the most extensive product management curriculum, and walk away with a CPD-accredited certification. But be quick, as there are limited seats left.

Join us on May 15

Product-Led Summit Las Vegas 🎲🃏

Product-Led Summit Las Vegas is fast approaching, now's the time to secure your spot.

Join us on May 22 & 23 to hear from product experts from the likes of Oracle, American Express, Target, TeamSnap, Credit One Bank, Rheaply, Matilion, and many more.

Tickets are flying! Don't miss your chance to join this pivotal moment to network with your local product community.

👉 Download your brochure

💻 Product Operations Festival 💻

Want to virtually rub shoulders with 800+ product peers this April 11?

✅ Not only is your ticket free.

✅ Not only will you learn from product ops experts from Electronic Arts (EA), Uber, Netflix, LinkedIn, Delivery Hero plus many more.

✅ But you can also invite your team and product ops peers, the more the merrier.

Unmissable right?

All you’ve got to do is fill in your details and BOOM you’re in!

Grab your complimentary ticket. 👈


Product Operations Summit returns to San Francisco.

🧠 Are you a prod ops guru?

✅ An expert in overcoming obstacles and driving cross-functional collaboration?

We want YOU to be a part of Product Operations Summit.

📅 Date for your diary: San Francisco, September 4 & 5, 2024.

Product Operations Summit is an unparalleled opportunity to share your knowledge, insights, and success stories with a global audience of prod ops professionals and thought leaders.

Join us as a speaker, and let's create an unforgettable experience together.

Apply today

🗣 Any recommendations? Let us know who you'd like to see in September.

Want to speak at one of our 2024 events?

Fill in this form & we'll get in touch!

🫂 Join the product club

The above is just the tip of the product iceberg - consider PLA membership

Here’s a quick TL;DR of what you’ll unlock: 🔓

Connect with your fellow product experts from companies such as LinkedIn, Slack, and more in a private community.

Catch up on the latest product management hacks by topic or event with 350+ hours of OnDemand event footage.

Gain real-world insights from PLG leaders with your very own biweekly dose of exclusive, members-only content.

Streamline your day-to-day with 50+ templates and frameworks ready-to-use whenever, wherever.

Early, ungated access to new products and reports to help you stay ahead of the curve.

Free live stream access to every single one of our in-person summits.

Some pretty sweet perks including discounts on events and certifications.

Once you sign up, the value never stops.

🛠 Resources 🛠

The State of Product Data report 2022
The PM’s Guide to Embedded Analytics report
The State of Product Ops report 2022
Tools of Choice 2023 report
Ones to Watch in PLG 2023 report
Unlock the full potential of product integrations
Drive better decision-making
The big payoff of application analytics
Building a culture of experimentation

️⭐️ Your feedback fuels us ⭐️

“Thanks to PLA, I've had the incredible opportunity to immerse myself in the world of product management, engaging in insightful AMAs and forging connections with esteemed product leaders. These experiences have ignited a profound interest in me, particularly in the captivating domain of AI product management. I'm inspired to pursue this path and channel my passion into shaping the future of innovative AI-driven products.”

- Soham Sharma, PLA Slack member

We thrive on your feedback, so don’t hesitate to let us know how we’re doing!

Leave your feedback and suggestions on
Google, G2, or Trustpilot. Or all three!

Join our Slack community

Join the world's fastest-growing product-led growth community with over 10,000+ members From Bangalore to Boston, Seoul to San Francisco, we're uniting PLG enthusiasts who are all about one thing: exponential growth.