Product-Led Alliance | Community Newsletter
May 10, 2024
🔥 Fresh content
[eBook] Product-led sales: Strategies and tactics for the modern sales team 🔥
Are you ready to elevate your product management skills? Dive into our exclusive ebook on product-led sales – your ultimate roadmap for mastering the art of selling products in today's competitive landscape. This comprehensive guide is filled with valuable insights, practical strategies, and actionable tips that will transform your approach to sales. Don’t miss it!
Unlock growth: A 3-step guide to identify your product's North Star metric ✨
We’ve got the goods on North Star Metrics (NSMs). As product managers, you’re often pressured to present clear KPIs reflecting a product's success. NSM serves as the unifying element for teams, aligning them with the product's goals and customer value. By leveraging NSM, you can shape your roadmap, address key problems, and drive growth. Check out the article for actionable strategies to define your product's NSM and make informed decisions using KPIs!
💡 Whitepaper Spotlight
Whilst retaining your most loyal customers is a number one priority, keeping them safe from hackers should also be a key focus.
Luckily, we’ve got two resources that’ll help you do just that:
🔐 Engage and protect your customers at every touchpoint.
We deep-dive into the best ways to keep your customers safe and engaged, including omnichannel strategies, leveraging security as a benefit, and more.
🤝 Safe and secure onboarding.
If your customers’ accounts are compromised by an attack, they’ll lose trust in your brand. Luckily, we’ve got the perfect resource to help you tighten your own security.
Which one will you choose?
💬 Talking points
@Cascade Waddell asked if you think filling in a Business Model Generation Canvas comes before creating an MVP, followed by Product Vision/Strategy. Or does an MVP start before a business model generation canvas and then a Product Vision/Strategy?
@Muharrem Ali Doğan is curious if there are any course shows on how vector databases and applications are built on LLMs.
@Maru Ituarte is wondering if anybody has tips or hacks on onboarding as a PM in an engineer-led product without documentation. They were thinking of doing a product audit. Do you have any tools/frameworks to recommend?
@chris Okafor is looking for a framework for enterprise teams' release management. They’re looking for a go/no-go checklist for extensive product teams.
Keep up with all the latest hot topics on the #plg-questions channel.
👋 Opportunities
Mark Sadegursky is seeking a Product Owner to join their growing BI team. This candidate must have operational experience or have worked directly with customers in some sort of BI/Reporting capacity. The position is in Montreal, Canada; however, for the right candidate, they would consider someone in North America.
UC is hiring! Join Inmar's incredible Martech product team as a Senior Product Operations Manager. This role is remote in the US. If you know anyone who is interested, please forward this to them.
Eugene G. is looking for a Senior Product Manager to help define the future of ad formats and custom display media. If you know your product stuff and have experience with Adtech - feel free to ping them. The role is hybrid in NYC.
Tomya Mateo has a job opportunity for a Product Manager - Entertainment & Media space,
Experience in Finance or Accounting is necessary, as is Scrum certification (CSM, CSPO, etc.). The position is hybrid—four days a week onsite, one day at home, in Glendale, CA, USA.
Kaylie Boogaerts wants someone to join Checkly as a Senior Product Manager (remote, UTC -3 to UTC +3)! They’re looking for someone who has experience as a PM on a technical product, preferably solving problems for engineers. They offer a transparent salary (€77k - €95k) + stock options. The role is fully remote, with flexible work hours, async-first, and provides a transparent culture.
Udninc is looking for a Project/Product manager only for USA residents. Grand River Aseptic Manufacturing (GRAM) welcomes you to apply to its community of dedicated individuals who improve lives every day.
Keep up with all the latest opportunities on the #product-jobs channel.
🤝 PLA Mentorship
Exciting news... Mentorships are added to the Product Led Alliance membership!
We don’t take our mentor program lightly. Every applicant is carefully vetted and only the crème de la crème product marketers come on board. It’s CV-worthy in and of itself.
Becoming a product marketing mentor has tonnes of upsides to it…these are really only a few of them:
🎯 Help other product marketers reach their potential
🙌 Give back to the community and leave your own legacy
💡 Gain fresh perspectives and learn from your protégé
See all the information here 🔥
If you aren't a paid member yet of the Product Led Alliance and would like to be, you can see our membership plans here or contact @Ciara for more info.
🎓 Courses
OnDemand
Product Operations Certified: Core - Launching this month
Master product operations and take the product world by storm. Dive into advanced strategies for scaling operations, data analytics, team management and more, all to deliver real results. Join the waitlist and get early access to course content, plus 10% off when it launches.
Product Management Certified: Core
This fully self-paced curriculum packed with templates, frameworks, and real-world case studies will equip you with all the necessary and real-life product management skills to skyrocket your career to new heights. Or, join us on May 15 in Amsterdam and get certified in person.
Product Operations Certified: Masters
The need for product ops experts is skyrocketing, making it a pivotal role in today’s teams. Our course is designed to enhance your skills in all the essential aspects of product ops.
Live & in-person
Product Management Core: Amsterdam
Transform your product management skillset in a single day on May 15. Join our experts and your peers for the ultimate product management certification and shape the trajectory of your career.
Pre-order & save
Product Roadmaps: Masters - Coming June 2024
Whether you’re a seasoned product manager or just starting your journey, this course is designed to demystify the art and science of creating effective roadmaps.
Pre-order now and save up to $300.
📆 Coming up
Amsterdam summits 🇾🇪
Less than a week left until Product-Led Alliance comes to Amsterdam (May 16 & 17). 🌷
Tickets are flying fast! Don't miss your chance to connect with your product community IRL.
Senior product leaders from across Mainland Europe from companies like Uber, Meta, Hellofresh, Booking com, Liiva, AWS, adidas, and so many more are ready to share the secrets that took them to the top, at:
Product-Led Summit Amsterdam, May 16 & 17
👉 Register
Product Operations Summit Amsterdam, May 16 & 17
👉 Register
Chief Product Officer Summit Amsterdam, May 16
👉 Apply for your exclusive complimentary product leader pass
Get Product Management Certified whilst you’re with us.
Already looking to be in Amsterdam for the Summit?
For the first time ever, we’re bringing our Product Management Core certification to life in Amsterdam on May 15. In just one day, you’ll learn from a renowned product expert, network with peers in your area, and walk away full of knowledge, insights, and tools to apply in your role the very next day.
Make the most of your time out of the office, engross yourself in the most extensive product management curriculum, and walk away with a CPD-accredited certification. But be quick, as there are limited seats left.
Product-Led Summit Las Vegas 🎲🃏
Two weeks left until Product-Led Summit Las Vegas, now's the time to secure your spot.
Join us on May 22 & 23 to hear from product experts from Microsoft, Oracle, American Express, Target, TeamSnap, Credit One Bank, Rheaply, Matilion, and many more.
Tickets are flying! Don't miss your chance to join this pivotal moment to network with your local product community.
💻 Chief Product Officer Summit 💻
Chief Product Officer Summit is back to your screen on June 13.
Our speaker lineup is stacked with some of the biggest names, including Wish, Via, American Express, Mastercard, Microsoft, Payfit, Condé Nast, plus many more.
Discover breakthrough strategies to drive sustained product success, and network with other C-suite leaders all from the comfort of your own home.
Don't miss a single moment of inspiration, revelation, and virtual networking.
Grab your complimentary ticket. 👈
CALL FOR SPEAKERS! 📣
Product Operations Summit returns to San Francisco.
🧠 Are you a prod ops guru?
✅ An expert in overcoming obstacles and driving cross-functional collaboration?
We want YOU to be a part of Product Operations Summit.
📅 Date for your diary: San Francisco, September 4 & 5, 2024.
Product Operations Summit is an unparalleled opportunity to share your knowledge, insights, and success stories with a global audience of prod ops professionals and thought leaders.
Join us as a speaker, and let's create an unforgettable experience together.
🗣 Any recommendations? Let us know who you'd like to see in September.
Want to speak at one of our 2024 events?
Fill in this form & we'll get in touch!
🫂 Join the product club
The above is just the tip of the product iceberg - consider PLA membership…
Here’s a quick TL;DR of what you’ll unlock: 🔓
Connect with your fellow product experts from companies such as LinkedIn, Slack, and more in a private community.
Catch up on the latest product management hacks by topic or event with 350+ hours of OnDemand event footage.
Gain real-world insights from PLG leaders with your very own biweekly dose of exclusive, members-only content.
Streamline your day-to-day with 50+ templates and frameworks ready-to-use whenever, wherever.
Early, ungated access to new products and reports to help you stay ahead of the curve.
Free live stream access to every single one of our in-person summits.
Some pretty sweet perks including discounts on events and certifications.
Once you sign up, the value never stops.
🛠 Resources 🛠
The State of Product Data report 2022
The PM’s Guide to Embedded Analytics report
The State of Product Ops report 2022
Tools of Choice 2023 report
Ones to Watch in PLG 2023 report
Unlock the full potential of product integrations
Drive better decision-making
The big payoff of application analytics
Building a culture of experimentation
️⭐️ Your feedback fuels us ⭐️
“Thanks to PLA, I've had the incredible opportunity to immerse myself in the world of product management, engaging in insightful AMAs and forging connections with esteemed product leaders. These experiences have ignited a profound interest in me, particularly in the captivating domain of AI product management. I'm inspired to pursue this path and channel my passion into shaping the future of innovative AI-driven products.”
- Soham Sharma, PLA Slack member
We thrive on your feedback, so don’t hesitate to let us know how we’re doing!
Leave your feedback and suggestions on Google, G2, or Trustpilot. Or all three!
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