Create & contribute

PLA is home to a growing network of 8,000 product-led practitioners from over 170 countries. Each year, our website receives tens of thousands of visits from product managers, product leaders, CPOs, and product designers from some of the world's leading companies, all looking to learn more about the latest trends and strategies from the world of PLG.

To feed our ever-expanding community of professionals, we're always on the lookout for people just like you to share your expertise and help us shape the next generation of PLG. If you're interested in sharing your insights and experiences with one of the world's largest product-led communities, then read on to find out how you can contribute to the PLA platform.

Get involved

Write for us ✍️

Each and every month, 1000s of people make their way onto our site. That’s a lot of eyes and exposure for your article. So, whether you want to write about product management, metrics and measurement, product ops, UX design, the freemium vs free trial method, or product strategies, we want to hear more. If you’ve got the insights, we’ve got the platform.

Here’s how to contribute 👇🏼

Step 1: Submit your subject

Before you put your fingers to the keyboard, drop us a line and let us know what you want to write about.

Step 2: Follow the rules

We’re a reasonable bunch and we don’t expect too much, but what we do ask for is:

  • Articles to be no shorter than 800 words
  • Any pictures included to be royalty-free
  • A picture to sit with your contributor profile
  • A short bio (200 characters or less)
  • Also, individual contributions shouldn’t promote your company’s products or services. For that sort of stuff, we have sponsorship opportunities.

See below for these opportunities!

Step 3: Submit your work

Either send me (Rebecca) a message on Slack or reach us by email and remember to include the link/attachment to your article along with your profile pic and bio - if you’re not already set up as a contributor, that is.

Already published something awesome elsewhere?

Not a problem. With custom canonical links, you can still share it with our audience too.

Yawn 💤 time for the boring bits…

Image policy

We include images with every post. Stock photography will be chosen by our team and will be posted with your entry unless you have a particular image you wish to use. By including any photos, screenshots, or images, you consent to allow AIAI to post this image with proper credit to you and/or the creator.

Link policy

Links in your post should be relevant to the story you’re telling and provide context to your audience. When referring to another article or piece of research, please use proper citations or links to the source material.

Syndication policy

We reserve the right to use any and all contributed content, with credit to any authors, in its entirety or in portions for promotional purposes, including in social media, other blogs, or newsletters. AIAI may choose to cross-post to Medium, LinkedIn, or other blogging services.

Speak at an event 📆

Our summits assemble PLG leaders from the world's most innovative organizations. We meet in locations around the world with one goal in mind: to discuss how PLG can be developed, deployed, and scaled to create extraordinary business value.

If you have insights to share, we want to hear them.

Apply below to be considered to speak at one of our summits, where you'll have the chance to address fellow technology leaders and make an impact.

Apply here.

Guest or host a podcast 🎤

Our podcasts have fast become essential listening for 1,000s of PLG practitioners. We provide thought leaders with a platform to share not only their experiences but also their unique insights and perspectives on the big trends and developments from within product-led spaces.

Want to feature on a podcast? Or maybe you'd like to host your own? Get in touch with us below to let us know!

Podcasts you can be a guest in:

For the Love of Product

Sponsorship opportunities 🦾

More and more organizations are rapidly adopting the PLG method, and you could be there to support them on that journey.

If you want to market your products and gain exposure to 1,000s of companies looking for solutions to increase product-led growth and scale-up your business, our sponsorship solutions are for you!

Become a sponsor:

  • Events
  • Articles
  • Reports
  • Podcasts
  • Webinars
  • Virtual summits

See how you can collaborate with us here.

Contribute to a report 📚

Our regular landscape reports put the spotlight on the latest developments and the current state of PLG. To continue our industry-leading research, we're always keen to hear from practitioners and experts who have something to share.

Have a look at the surveys we're currently running to find out how you can help shape the PLG industry.

What we need from you:

  1. A headshot
  2. A short 200-word bio
  3. A quote

Get in touch with us below:

Reports we're working on:

  • The State of Product-Led Growth 2023
  • The State of Product Ops 2023
  • Product Management Salary Survey 2023

Join our Advisory Council 🧑‍💻

Coming from all over the world, and with a range of backgrounds and expertise, our Advisory Council members are crucial to helping us achieve our mission of showcasing the power of PLG.

Apply to be an advisor here. The form shouldn’t take any longer than a few minutes to complete, and once you’ve registered your interest we’ll get back to you with a little bit more info about what is involved.In the meantime, if you’ve got any questions, drop us a line or find us on Slack.

Be a course beta tester 🎓

Our expert-led courses aren't created in isolation, which is why we need your help. We seek support from researchers, engineers, analysts, and scientists to ensure that our training programs deliver everything a participant needs to take the next step in their career.

Interested to know what you'll get in return for being a beta tester? First and free access to accredited courses - for life.

What we need from you first, though? Candid, thorough, and timely feedback.

To enquire about becoming a beta tester for PLA, please email:

Affiliate partner 🤝

With a global network of over 500,000 practitioners, our platform offers a unique opportunity for businesses seeking to get their name in front of an engaged network of PLG professionals.

If you would like to explore partnership opportunities with AIAI, please email:

AMA contributor 🙋‍♀️

Ask Me Anything, or AMAs, are great ways of building your brand awareness, trust, and authority.

We're looking for experts in product management, product ops, UX design, and more, from all industries, to provide their knowledge and expertise for AMAs.

If you're interested in participating, get in touch with our team at

Meetup organizer 🏘

We've got a few regional meet-ups coming up and we can't wait to see you there!

Our next even in 2023 will be located in:

  • Oakland, CA

The best part? They're free.

And better yet, you can run your own meet-ups in your city and chat with your local peers.

If you're interested in being a meet-up organizer, get in touch with us at

Why you should get involved

  • 10,000 members in the community
  • 11,000+ members on LinkedIn
  • 100,000 website visitors a year
  • 50+ partners

Join the PLA Community

Chat with like-minded PLG enthusiasts from around the world! From beginners to experts, the community is for everyone. Find the latest content, job ads, events, and more.