Create & contribute

Each and every month, 1,000s of people make their way onto our site. That’s a lot of eyes and exposure for your article.

So, whether you want to write about product-market fit, metrics, business models, growth strategies or go-to-market strategies, if you’ve got the insights, we’ve got the platform.

Why us?

We are an independent group united not by a common job title or industry, but a common goal - to explore and elevate the practice of product-led growth. When you publish stuff with us, it gets seen, read and appreciated by 1,000s of people just like you.

We don’t just cap the benefits there though. As well as being featured on the site, your article will be:

  • Shared on our ever-growing Slack channel, and
  • Promoted across all our social channels.

Ready to share your expertise and enhance your personal brand? Awesome.

Here’s how to contribute 👇🏼

Step 1: submit your subject

Before you put finger to keyboard, drop us a line and let us know what you want to write about. Some popular topics include:

  • PLG Models
  • Product-market fit
  • Discovery and experimentation
  • Go-to-Market strategies
  • Metrics and measurement
  • Leadership, team and talent
  • Achieving scale

Step 2: follow the rules

We’re a reasonable bunch and we don’t expect too much, but what we do ask for is:

  • Articles to be no shorter than 600 words
  • Any pictures included to be royalty-free
  • A picture to sit with your contributor profile
  • A short bio (200 characters or less)

Also, individual contributions shouldn’t be promoting your company’s products or services. For that sort of stuff, we have sponsorship opportunities.

Step 3: submit your work

Either send our Community Director Rebecca Boucher a message on Slack or email at Remember to include the link/attachment to your article along with your profile pic and bio - if you’re not already set-up as a contributor.

Already published something awesome elsewhere?

Not a problem. With custom canonical links, you can still share it with our audience too.

Yawn 💤 time for the boring bits…

📸 Image policy

We include images with every post. Stock photography will be chosen by our team and will be posted with your entry unless you have a particular image you wish to use. By including any photos, screenshots, or images, you consent to allow Product-Led Alliance to post this image with proper credit to you and/or the creator.

🔗 Link policy

Links in your post should be relevant to the story you’re telling and provide context to your audience. When referring to another article or piece of research, please use proper citation or link to the source material.

🖋 Syndication policy

We reserve the right to use any and all contributed content, with credit to any authors, in its entirety or in portions for promotional purposes, including in social media, other blogs, or newsletters. Product-Led Alliance may choose to cross-post to Medium, LinkedIn, or other blogging services.