Welcome to August's edition of Product-Led Post. Summer may be coming to an end, but we're only just getting started...

We've got two virtual events coming up in September - the AI for PMs Summit and the Product Operations Summit - as well as a return to in-person events in London!

We're super excited - we hope you are too.

️Until next time.

- Heather, Founder @ Product-Led Alliance

AI for PMs Summit

AI for PMs Summit

Join us on September 29 for the AI for PMs Summit.

Hear how orgs like Microsoft, HubSpot, SurveyMonkey, DocuSign and Chime are solving customer problems with AI & ML.

Grab your pass

Breaking down the product ops fundamentals

Breaking down the product ops fundamentals

The product ops function is becoming widely touted as as ‘must have’ for PLG companies. but, as an emerging function, the role still lacks a clear ‘one size fits all’ definition.

Here, we break down the fundamentals of product ops, unpacking the key responsibilities, pillars of the role, and the key aspects an org needs to focus on when building a product ops team.

What is product ops?


The most successful customer education initiatives are powered by Intellum.

Teaching customers, partners, and employees how to use the services you sell will lead to big improvements in customer retention and revenue. This article breaks down what customer education is and how you can establish your own programs.

Read more

Top 3 mistakes companies make with OKRs - and how to overcome them

Top 3 mistakes companies make with OKRs - and how to overcome them

Alignment and autonomy. Ambition and feasibility. Short-term goals and long-term value. Product professionals must navigate the tensions between these different dichotomies.

Marielle Velander, Product Ops Lead at Dashlane, shares with us the top three reasons why the OKR framework was failing and how she overcame those failures to help balance alignment and autonomy.

Succeed with your framework

Product operations: from zero to one

Product operations: from zero to one

"Product Operations is a fairly new role for most companies. It certainly is for us." - Josh McLaughlin.

In this article, Josh shares his experience from transitioning from a PM role to Product Ops, how to make the leap and what to consider when implanting product ops in your org.

Make a smooth transition

PLA Membership Plan

New this month

Exclusive content

Membership content
Lifetimes access to awesome, in-depth articles on everything from developing new metrics and leading fast innovation to growth tactics and how to outsmart product failure. All from PLG leaders from orgs like Shopify, HubSpot, The New York Times, Intercom, and more, of course.

Templates and frameworks

Templates & frameworks | Product-Led Alliance
Whether you’re on the hunt for a framework for creating a growth model, innovation cheatsheet, onboarding checklist, or something else, our template hub is the place to be.


  • Storytelling our customer's problems with Expedia
PLG OnDemand | Product-Led Alliance
Learn from some of the world’s leading product pioneers with unlimited access to alllll our presentations. For life. Featuring orgs like Shopfy, LinkedIn, Intercom, and more.

Become a member

Product-Led Awards 2021

Let's celebrate, highlight and showcase those leading the way with product-led growth.

We've got 8 awards to hand out - whether it's you, your company or your colleague, it's time to shine a light on them.

Get nominating

A Guide to Product Metrics

It can be hard to take your product to the next level. But with the right analytics strategy, it’s much easier to innovate and grow.

Join us on September 23 for an interactive workshop on how to build a custom analytics strategy that's right for your product.

... and yes, you read that right. Live, in-person, in London (with snacks).

Secure your place

Best of the rest

Upcoming events

Have your say


Live broadcasts

  • September 16 | How a Growth Strategy Pivot Led to a Marketplace’s Rebound | Tradesy
  • September 23 | Future proofing with advanced analytics | Yellowfin

Partner with us

Create & contribute | Product-Led Alliance
Whether you want to write about product-market fit, metrics, business models, growth strategies or go-to-market strategies, if you’ve got the insights, we’ve got the platform.
Partner with the Product-Led Alliance
Put yourself in front of some of the world’s most exciting product pioneers. We have packages for all needs and budgets, so whether you’re a giant with multiple offerings or a start-up with a niche solution, we have something that’ll help you meet your objectives.