In this episode, we’re joined by Berea Schaffer, VP of Mobile at Workday, a leading provider of enterprise cloud applications for finance, HR, and planning. Berea takes us through her experience running a 100-person strong global team to heading up a product start-up, how a moment of failure inspired her to better serve customers, and more. 👇

‎For the Love of Product 💙🎙: Why failure can drive better product outcomes, with Berea Schaffer on Apple Podcasts
‎Show For the Love of Product 💙🎙, Ep Why failure can drive better product outcomes, with Berea Schaffer - 2 Mar 2022

Key talking points include:

  • Tackling the problem of pricing in product.
  • Key learnings in product-centricity vs customer-centricity.
  • Balancing flexibility and avoiding being a product for everyone.
  • Her recommended product tools for driving success.
  • The test and learn mindset, understanding that a product solution is just a hypothesis.

A little about the guest

Berea is a Senior Product and Tech Executive with a passion for building exceptional customer experiences. She always brings her growth-mindedness to any challenge and is known for her results-driven approach.

She’s skilled at creating compelling visions, defining strategy, and driving executions. To do this effectively, she puts the greatest emphasis on building and retaining high-performance teams. Berea has more than 17 years of experience in utilizing digital technologies to maximize consumer reach, growth, and retention. Plus, she’s also a high school friend of our host, Tiama!

Get involved

Wanna get involved in the conversation?

It’s easy - just join our Slack channel of over 5,000 product-led enthusiasts. Access is 100% free, and it’s got a range of channels for you to take full advantage of; from upcoming events and recommended reading, to job opportunities, and recommended tools.

You can be part of the pod! If you’re a CPO, Founder, Inventor, or a passionate product-led advocate, pick a topic and get in touch here:

Be sure to catch more episodes of For the Love of Product!

This episode is sponsored by Flatfile.