In this episode, we’re joined by Berea Schaffer, VP of Mobile at Workday, a leading provider of enterprise cloud applications for finance, HR, and planning. Berea takes us through her experience running a 100-person strong global team to heading up a product start-up, how a moment of failure inspired her to better serve customers, and more. 👇
Key talking points include:
- Tackling the problem of pricing in product.
- Key learnings in product-centricity vs customer-centricity.
- Balancing flexibility and avoiding being a product for everyone.
- Her recommended product tools for driving success.
- The test and learn mindset, understanding that a product solution is just a hypothesis.
A little about the guest
Berea is a Senior Product and Tech Executive with a passion for building exceptional customer experiences. She always brings her growth-mindedness to any challenge and is known for her results-driven approach.
She’s skilled at creating compelling visions, defining strategy, and driving executions. To do this effectively, she puts the greatest emphasis on building and retaining high-performance teams. Berea has more than 17 years of experience in utilizing digital technologies to maximize consumer reach, growth, and retention. Plus, she’s also a high school friend of our host, Tiama!
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This episode is sponsored by Flatfile.