Rebecca Madro

What sets your product apart from the competition? Define your unique value proposition—the reason why customers should choose your product over others....

In product development, use cases serve as the guiding light. They help identify user needs, define features, and prioritize tasks. By aligning development efforts with these cases, product teams can ensure they're building the right features for the right audience....

The summit offered an opportunity to exchange ideas on various topics that are shaping the industry at great depths alongside leaders from companies such as EY,  Applied Systems, Atmosphere, and Uber....

Data analytics is a powerful tool that helps businesses extract valuable insights from large amounts of data, enabling them to make well-informed decisions....

Product-led sales is a customer-centric approach that places the product or service front and center in the acquisition, activation, and retention processes....

Instead of viewing products as mere objects, JTBD sees them as solutions to specific "jobs" or tasks that customers want to accomplish. It's like understanding why someone hires a drill—not because they want a drill, but because they need a hole in the wall....

My motivation for joining PLA stemmed from a desire to connect with like-minded professionals who share a passion for product-led strategies and methodologies....

We sat down with Gabby Peralta, Product Operations Manager at Tealium, to hear all about her experience at PLA....

Come explore how product management and operations roles are changing amid a gradual job market recovery, offering optimism to those seeking new opportunities....

The primary aim of PLG is to entice users to sign up and explore the product. Following registration, the product and growth teams lead the onboarding process to ensure users extract maximum value....

It's that time of year when we highlight the up-and-comers in product-led growth. These are the best and brightest, with potential on their side and the hard work to back it up. Think the trailblazers who are making big moves to improve the industry....

You need to strike a careful balance between taking risks to innovate and create new opportunities while also managing potential downsides. The key is understanding your customers deeply so you can identify opportunities and risks and create new products that would truly benefit them....

I also made important connections with thought leaders and also with folks who were very interested in Women In Product's mission....

Join Tiama Hanson-Drury, our fantastic host, as she hits her milestone 50th interview with Shelley Perry, Board Director, Operator turned Investor and SaaS ScaleUp Expert....

Market opportunities are favorable circumstances that arise from various factors, such as changing consumer preferences, emerging technologies, and shifting industry trends....