In this episode, we sit down with Christine Dupuis, VP of Product Management at Christine takes us through her unplanned yet inspirational journey in product, the importance of following what drives you internally, and how Hootsuite's recent acquisition of Heyday is furthering Canadian tech's role in the global economy.

‎For the Love of Product 💙🎙: Balancing external validation with authenticity and purpose, with Christine Dupuis on Apple Podcasts
‎Show For the Love of Product 💙🎙, Ep Balancing external validation with authenticity and purpose, with Christine Dupuis - 28 Jan 2022

Key talking points:

  • The power of having a strategic partner to accelerate growth.
  • Making AI accessible to bootstrap product-led orgs.
  • Advice on finding a trend early for product-market fit.
  • How equalization is re-shaping the product world.
  • The key pillars to building an effective product team and better decision-making.

A little about the guest

Christine is a passionate product and people leader, with a track record of developing data-based strategies and driving measurable product growth and team engagement. She leads a team of product managers, marketers, and UX-ers, and her personal mission is to equalize the field, whether that be mentoring women in tech or helping small businesses compete with the giants.

As well as being the current VP of Product Management at, Christine also co-founded APM Montreal, a community-run training program that helps talented people from all backgrounds to enter the product management field and thrive.

Christine worked at Google for five years, on projects such as developing the infrastructure that authenticates billions of users' access to products, including Gmail and YouTube. She also led multi-year cross-functional initiatives spanning product and marketing.

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This episode is sponsored by Flatfile.