My name is Roshni Uppala, Senior Product Manager at Amazon, formerly Product Lead at Uber and Aurora. In this article, I’ll be sharing my thoughts on how to instill a customer-first approach into everything you do.

I want you to come away from this article knowing how to incentivize customers in three key ways.

  • Design for the end-users with virality built-in within your product.
  • Build growth within your product.
  • Create a culture for customer centric-development.

This last point is really key. It’s essential that empathy is really at the center of our approach. A term that we most frequently use at Amazon is most lovable product experience and not most minimum viable experience.

I’m going to illustrate these points through three major platforms that really got it right! But first, let's make it personal. Let’s think about how you use and interact with apps in your day-to-day life.

I'll be covering: