Product Development

While both competitors and trends are important to make sure the business can swim better in its target market, knowing your end user base is critical in a PM’s journey to be the voice of the customer....

There's also a whole landscape of user research methods that you can take. And you'll probably want to do a mixed methods approach, using both qualitative and quantitative....

we'll lead you through the process of vetting new product ideas. From gathering market data to running prototypes by prospective buyers, we'll show you the ins and outs of vetting new product ideas....

With AI so readily available, the possibilities of how the tech can be used is being pushed to its limits with exciting results. The two big names on the block right now are Google Bard and ChatGPT, each with its own capabilities users are mastering for their own benefit....

ChatGPT is excellent for brainstorming, as it will build upon your ideas as you develop them. The AI is capable of identifying new markets and customer segments based on the direction you give it. All you have to do is ask the right questions....

The Product Development Life Cycle is a cyclical process, therefore it restarts with the introduction of new goods or services once a product reaches the end of its useful life. It is a crucial tool for developing effective products that satisfy consumer wants....

Books can help product managers learn new ways to approach product discovery and sharpen their skills. In this guide, we'll share our top 10 picks for the best books on product discovery....

Product development and product management each have their own function, but together, they make a final product ready to be enjoyed by their target audience....

Let’s explore the importance of finding the right product-market fit, and show you how to achieve it in the coming year. Whether you're just starting out or looking to revamp your existing strategy, we've got the tips and tricks you need to make your startup soar....

It should all begin with focusing on a few core priorities - the things that matter most to your business, customers, or users - and backing them up with the right data. Here are four key considerations to help get your product’s - and your product team’s - year started on the right foot....

Quantitative and qualitative data allows you to understand your users, so you can better meet (and exceed) their needs and ensure they continue seeing value in your product offering. Below, we share five ways to infuse data into how you improve your product, taken from our new e-book....

Nina Mohanty, Founder of Bloom Money, shares her wealth of experience with us; taking us through what propelled her leadership journey in FinTech, the best way to serve customers, how financial inclusion is shaping a world where the products and services fit us, and more....

How inclusive design is shaping product innovation, with Prashanthi Ravanavarapu...

A PM can be given all the pieces of the puzzle and resources they need, but it’s up to them to see how they fit together and realize the value in each, to craft something greater than the sum of its parts. That’s where these steps to creating a winning product strategy come in....

Starting a new product or feature from scratch can be tricky - but prototypes are a great way to get stuck in. Here are a few ways to up your prototype game and delight your users....