Up to 80% of new products fail. The reality is harsh and the reasons why are endless. The best way to avoid this? Let feedback from customers be your guiding light.

There’s always risk when building a new product, but you can hedge your bets by understanding exactly what your customers' expectations truly are at every step of the development process.

In this eBook, UserTesting share tips and real-world customer examples to help you understand how and why to test during:

  • Early-stage discovery
  • Prototyping
  • Development and pre-launch
  • Post-launch

Download the eBook today 👇🏻

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