Pietro Consavari, VP for Product Design and Product-Led Growth at Birdeye, gave this talk at the Product-Led Festival. In his presentation, he covered topics such as:

You can check out the highlights below, or watch the full presentation on demand.

Hi, My name is Pietro Consavari, and today I’m going to talk about how good design can affect your bottom line.

Firstly, a couple of things about me. I was born in Venice, Italy, and have always been a curious person. I’ve always loved observing human beings and understanding what makes them happy and why people perceive something as beautiful or simple.

That curiosity eventually led me into design.

I started my career at various Milan agencies, working for some large brands. I relocated at one point to the United States in the Bay Area, where I worked in the tech space for several software companies including Amazon.

Eventually, I joined BirdEye on day zero as a Founding Designer. What really drove me to join BirdEye was to be a builder in a fast-moving startup business environment.

Today, BirdEye is a very successful company. it has 90,000 customers all these years later.

Now, I'd like to share some of my learnings with you today. I always believe that the most relevant work happens at the confluence of user needs and business objectives, so I've always been aware and curious about the business impact of my design work. So today, I want to share some of my learnings on how design can affect business outcomes.