Customers expect to have a seamless experience and transition within digital products - regardless of the platform they use.
But as traditional structures create barriers to digital optimization, it's imperative to increase collaboration across marketing and product teams when building cohesive product experiences.
So how can your team do this?
Catch up on our webinar to discover how to bring teams together when building digital experiences, ensuring an efficient, streamlined product experience for the customer.
- Why product and marketing need to collaborate
- Why having multiple analytics platforms can cause poor experiences
- Action plans for product & marketing teams to begin improving digital experiences together today
- Examples of creating synergies between marketing and product to foster efficient, user-friendly experiences
Adam Greco, Product Evangelist, Amplitude
Adam Greco is one of the leaders of the digital marketing analytics industry. He has helped thousands of organizations improve their digital properties through the use of data, authoring the preeminent book on Adobe Analytics.
John Cutler, Product Evangelist, Amplitude
John Cutler has a perspective that spans individual roles, domains, and products, having worked for companies including AppFolio, Zendesk and Pendo.io. He currently focuses on user experience and evidence-driven product development.
Michael Youmans, Senior Product Manager, Mimecast
Michael Youmans is one of Mimecast's Product Leads, responsible for leading the development teams and building industry-leading solutions that empower customers to be successful in the workplace.