Product-Led Alliance | Ambassadors

Product-Led Alliance

Are you looking to elevate your personal brand in the product-led world?

Then our ambassador program is perfect for you.

Designed to give you the space to establish yourself in product-led growth, the program can be tailored to be exactly what you want.

We want it to be as beneficial for you as it is for us.

Plus, it’s no more than a 6 month commitment…

Whether you're after opportunities to grow your network, you want to contribute some professional content, or run community events, we’ve got you covered!

We’d love for you to be a part of it.

🚨 Applications are now closed & will reopen around October 2024🚨

What’s involved?

We want to make sure that it’s as beneficial for you as it is for the community and to do that, we’ve created two routes you can take based on your personal preference, all with specific perks:

⭐ Content Ambassador

Love our content? Want to contribute in specific ways? This is the best route for you.

✍️ Contribute 3 pieces of content per ambassadorship

These could be

✓ Blogs
✓ Podcast
✓ Case Study
✓ Webinar/Panels
✓ Mentorship

⭐ Chapter Lead Ambassador

Are you currently running meetups in your area? Or do you want to? Try this route.

🤝 Host 2 regional meetups per ambassadorship

There are two types, click for details 👇

Virtual Meetups 🧑‍💻
In-person Meetups ☕️

🤑 Benefits and perks

🎖6 months free annual Pro membership


💡 Access to an exclusive network
📚 Early access to reports
📝 Early access to new courses
🎖Reputable stamp on CV
🧑‍🏫 Special rates across all products

🖥️ Free access to our virtual events
📢 Reciprocal promotion on socials
🎯 Input into shaping the future of PLA
🌐 Ambassador networking opportunities

🚨 Terms and Conditions 

Terms and Conditions of the Product-Led Alliance’s ambassador program

  • If you work for a vendor or a potential sponsor of our community, we unfortunately won’t be able to accept your ambassador application due to the lead generation opportunities the program provides.
  • We are not able to accept ambassadors who are in between jobs. However, if anything changes, you are welcome to reapply for the next cohort. We re-open applications every 6 months.
  • Are you a consultant, business coach, or self-employed professional? We wish you all of the best, but won’t be able to accept your ambassador application due to the lead generation opportunities the program provides.
  • We need to be in consistent communication with you during your time in the ambassador program, if you do not reply to us on Slack or email in a 2-month period, we will have to end your ambassador participation.
  • At the end of your commitment time, if you don’t meet the agreed-upon expectations, we won’t be able to continue your participation in the program.
  • We love transparency, so if at any time during your commitment period you have a change in your job title or circumstance, please do let us know at your earliest convenience.
  • We know there are other ambassador programs out there just like ours, and we won’t stop you from joining them, but we would appreciate if you let us know so that we are aware of this as a community.

👀 You can also see our one-pager and terms and conditions here.

Be the change, become a Product-Led Alliance ambassador.

🚨 Applications are now closed & will reopen around October 2024🚨

Sounds good so far? Great! Apply to be an ambassador for Product-Led Alliance.

The form shouldn’t take any longer than 2 minutes to complete, and after reviewing your application, we'll reach out to discuss the next steps!

In the meantime, if you’ve got any questions, get in touch with us or find us on Slack.

Who else is in our ambassador program?

Check out some of our other amazing ambassadors here.

What does a Product-Led Alliance ambassador look like?

🔥 Passionate

It’s an outrageously overused word, we know, but we want people who’re genuinely excited by and committed to product - because we are. Our ambassadors need to reflect our values. 

🏃‍♂️ Active

Don’t worry, we’re not asking for blood, sweat, or tears. The core of being an ambassador is helping to spread the word, so we’re after people who already are, or pledge to be, part of online conversations. 

🤝 Committed

Real change takes time, and we want people to join us for the whole journey, not just one stop. Being an ambassador won’t consume your time, all we ask for is a lasting, two-way relationship.

How can ambassadors help the Product-Led Alliance Community?

👋 Expand our international community

We've got some great resources - and sharing is caring. We want to get as many people around the world excited about product as possible, and ambassadors are key to helping us do that!

🗣️Define the role and amplify fresh voices

The more people that know about the Product-Led Alliance, the more prominent it will become. That means more talent and influence, and what's wrong with that?

🚀 Boost recognition and appreciation of Product-Led Alliance

As a role, product management is currently very much flying under the radar. Can we change that? Absolutely.

Want to get involved, but just as a one-off?

That's totally fine - there's many different ways to be a contributor to PLA.

Here are just a few:

⌨️ Submit an article to the site

👩🏽‍💻 Join the Slack channel

📢 Speak at an event

Feature in our podcast

Please note:

As we receive a large number of ambassador applications, unfortunately, we aren't able to accept everyone onto the program.

We review ambassador contributions every 6 months, and we reserve the right to remove them from the program at any time should we feel we no longer have a mutually beneficial relationship.