Product-Led Alliance | ambassadors

Product-Led Alliance

PLA ambassadors

Become an ambassador

Are you looking to elevate your personal brand in the product-led world?

Then our ambassador program is perfect for you.

Designed to give you the space to establish yourself in product-led growth, the program can be tailored to be exactly what you want.

We want it to be as beneficial for you as it is for us.

Plus, it’s no more than a 6 month commitment…

Whether you're after opportunities to grow your network, you want to contribute some professional content or run community events, we’ve got you covered!

We’d love for you to be a part of it.

What’s involved?

We want to make sure that it’s as beneficial for you as it is for the Product-Led Alliance, and to do that, we’ve created three routes you can take:

⭐Content Ambassador:

Love our content? Want to contribute in specific ways? This is the best route for you.

Contribute to 1x virtual events

One for our free community and one for our member community e.g. AMAs, webinars, panels, LinkedIn Lives, fireside chats, leadership meetups peer community.

Contribute to 1x pieces of content, e.g. case studies, podcasts, written articles, etc.

Lead a channel - choose or create a channel on our Slack and be the voice people rely on.

⭐Chapter Lead Ambassador:

Are you currently running meetups in your area? Or do you want to? Try this route.

Host 2-3 Regional Meetups per ambassadorship.

There are two types, click for details 👇

Virtual Meet Ups 🧑‍💻
In-person Meet Ups ☕️

🤑 Benefits and perks 🤑

🎖6 months Free Annual Pro Membership


💡 Access to an exclusive network
📚 Early access to reports
📝 Early access to new courses
🎖Reputable stamp on CV
🧑‍🏫 Special rates across PLA products
🔗 Affiliate Link

🖥️  Free access to our virtual events
📢  Reciprocal promotion on socials
🎯  Input into shaping the future of PLA
🌐  Ambassador networking opportunities

Interested in a lighter commitment? Give this a try!

⭐Brand Ambassador:

👋 List us as an ambassador on LinkedIn
🌟Provide a Trustpilot review
📱Share our work on social media
🎤 Regular input on Slack


📚 Early access to reports
📝 Early access to new courses
🎖Reputable stamp on CV
🧑‍🏫 Special rates across PLA products
🔗 Affiliate Link

You are also welcome to mix and match your contributions to PLA based on what you’d like to get out of the program.

Reach out to your Community Manager to build an ambassadorship that suits you!

👀 Have a look at our one pager

Please note, being a chapter lead or content ambassador (or a bit of a mixture) is at least a 6 month commitment.

What does a PLA ambassador look like?


Put simply, we want ambassadors that are super into product-led growth. It's the whole reason we started PLA, and love working with people who have the same passion for the job!


Don't worry, we're not only after people who tweet eighty times a day (although if that's you, that's awesome too!) But we do like ambassadors to be active and clued-in members of their online community, as that makes building awareness of PLA that much easier!


We’re in it for the long run, and we hope our ambassadors will be too. This doesn’t mean we’ll be putting loads on your plate - we’re just looking for a two-way partnership.

How can ambassadors help the PLA Community?

👋Expand our international community

We've got some great resources - and sharing is caring. We want to get as many people around the world excited about product-led growth as we can, and ambassadors are key to helping us do that!

🗣️Define the role and amplify fresh voices

The more people that know about product-led growth, the more prominent it will become. That means more talent and more influence, and what's wrong with that?

🤲Welcome more product-led growth enthusiasts into our community

If you’re an ambassador you’ll have seen the benefits first-hand and we don’t want to deprive others of that, right?

Be the change, become a PLA ambassador.

Sounds good so far? Great! Apply to be an ambassador for PLA.

The form below shouldn’t take any longer than 2 minutes to complete. After reviewing your application we'll reach out to discuss the next steps!

In the meantime, if you’ve got any questions, get in touch with your:

Community Director, Rebecca, at

🚨 Applications are currently closed. We will reassess in September 2023.

Want to get involved, but just as a one off?

That's totally fine - there's many different ways to be a contributor to PLA.

Here are just a few:

⌨️ Submit an article to the site

👩🏽‍💻 Join the Slack channel

📢 Speak at an event

Feature in our podcast

Please note:

As we receive a large number of ambassador applications, unfortunately, we aren't able to accept everyone onto the program.

We review ambassador contributions every 6 months and reserve the right to remove them from the program at any time should we feel we no longer have a mutually beneficial relationship.