Welcome to July's edition of Product-Led Post. We’ve been enjoying the hot weather, but not as much as the hot content we’ve been dropping... 😏

September may still feel a world away but it wont be long until school's in - we’re kicking off our Autumn events with the Product Operations Summit on September 9.

Feeling inspired by athletic achievement at the Olympics? Same. So, let's celebrate your achievement in product at the Product-Led Awards 🏆

Anyway, enough of my ramblings... get the July rundown for PLA below.

️Until next time.

- Heather, Founder @ Product-Led Alliance

Product Operations Summit

Product Operations Summit

The unsung heroes of product return to our virtual stage on September 9.

Join us for insights and case studies from the backbone of product at Uber, Klarna, Zapier, Shopify, Twilio and more.

Grab your pass

Hit your dates every single time

Hit your dates. Every. Single. Time

"I’m not going to sugarcoat it, shipping is really hard." - Maggie Crowley

Having said that, since she joined Drift, they've never missed a launch date.

Maggie shares the tactics she uses to ship the right thing on time, every time, including the four most relevant steps in the product process.

Never miss a date


The most successful customer education initiatives are powered by Intellum.

Certifications drive tremendous value for learners and companies alike. In this article we explore how to leverage all types of assessments to drive product engagement and desired outcomes.

Read more

Developing a new metric

Developing a new metric

Are your pageviews actually engaged?

Storm Hurwitz has the answers as he shares his journey developing a new metric at the New York Times and shows what success really looks like.

What is engagement?

Learn on the job

Learn on the job

In the world of product management, we don't focus on learning or feedback as much as we should.

Chris Butler, Cognizant, shows how to get the best out of your product team with learning on the job.

Make learning look like working

Guiding principles for collecting feedback

Guiding principles for collecting feedback

Collecting customer feedback is one of those things that seems a lot simpler than it actually is.

Whether you already have a robust customer feedback program in place or are looking to build one from scratch, there are a few key fundamentals to keep in mind.

5 keys principles

Getting started with product ops

Getting started with Product Ops

Gerisha Nadaraju, host of the Product Ops Podcast, sat down with Gwera Kiwana, Senior Operations Analyst at 11:FS.

She explored how she identified the need for Product Ops and how she's navigating the challenges of getting the function off the ground as a one-woman team.

Get started

PLA Membership Plan

New this month

Exclusive content

Membership content
Lifetimes access to awesome, in-depth articles on everything from developing new metrics and leading fast innovation to growth tactics and how to outsmart product failure. All from PLG leaders from orgs like Shopify, HubSpot, The New York Times, Intercom, and more, of course.

Templates and frameworks

Templates & frameworks | Product-Led Alliance
Whether you’re on the hunt for a framework for creating a growth model, innovation cheatsheet, onboarding checklist, or something else, our template hub is the place to be.


PLG OnDemand | Product-Led Alliance
Learn from some of the world’s leading product pioneers with unlimited access to alllll our presentations. For life. Featuring orgs like Shopfy, LinkedIn, Intercom, and more.

Become a member

Product-Led Awards 2021

Let's celebrate, highlight and showcase those leading the way with product-led growth.

We've got 8 awards to hand out - whether it's you, your company or your colleague, it's time to shine a light on them.

Get nominating

Best of the rest

Upcoming events


  • Report | Ones to Watch in PLG 2022


Live broadcasts

  • August 12 | Storytelling our customer problems | Expedia

Partner with us

Create & contribute | Product-Led Alliance
Whether you want to write about product-market fit, metrics, business models, growth strategies or go-to-market strategies, if you’ve got the insights, we’ve got the platform.
Partner with the Product-Led Alliance
Put yourself in front of some of the world’s most exciting product pioneers. We have packages for all needs and budgets, so whether you’re a giant with multiple offerings or a start-up with a niche solution, we have something that’ll help you meet your objectives.