What's a year it's been...

Events, webinars, podcasts, reports, live broadcasts, you name it - we've churned out top-quality content, all year round, just for you.

Let's break it down in numbers:

πŸ“° Articles: 113
🎟 Events: 11
🎧 Podcast episodes: 33
πŸ“– Reports: 5
πŸ“Ή Live broadcasts: 10
πŸ“ Whitepapers: 9
πŸ† Award winners: 5

our year in review

As we head into the new year, let's take a look back at the best bits from 2021πŸ‘‡πŸ»

We kicked off the year in spectacular style, launching THE very first Product Operations Summit - over 1,500 of you joined us, showing how exciting it is to be part of this growing function.

Product Operations Summit, February 2021 | OnDemand
Power Product Excellence

We also launched our Ones to Watch report for 2021, celebrating the top 25 movers and shakers within product-led growth and their thoughts for the year ahead. πŸŽ‰

25 PLG Influencers to watch in 2021 | Product-Led Alliance
We’re kicking off 2021 by celebrating the people championing the product-led cause. We are absolutely thrilled to finally announce your top 25 PLG influencers in 2021!

Best of the rest for Q1:

As we entered Spring, our membership plans grew as fast as our community did.

April - June 2021

Product pros from around the world accessed our library of exclusive content, templates, guides, video footage, and more to help nail their career.

Here's a quick snapshot of what's on offer:


  • Value proposition evaluator
  • Product roadmap framework (try this one on us)
  • PLG churn rate cheat sheet
Templates and frameworks
From launch checklists to creating growth models to experimentation cheat sheets, as a product leader, you have a ton of processes to follow and we want to help make your life a bit easier by providing a go-to resource of templates, methodologies and frameworks.

Exclusive content

  • Qualities of a strong product leader
  • User-centered product ops
  • Know thy competition
Membership content
Lifetimes access to awesome, in-depth articles on everything from developing new metrics and leading fast innovation to growth tactics and how to outsmart product failure. All from PLG leaders from orgs like Shopify, HubSpot, The New York Times, Intercom, and more, of course.

Become a member

chief product officer summit

May saw the second instalment of the Chief Product Officer Summit - the only event designed exclusively for product leaders. πŸ‘”

Chief Product Officer Summit | May 2021
Catch up on every single session from the CPO Summit and learn from senior product leaders from orgs like Facebook, Gousto, Mastercard, Pearson, Citi, Aircall & more.

Best of the rest for Q2:

We kept our cool in the steamy summer months and launched our second brand new event of the year - the AI for PMs Summit - to help PMs expand their knowledge and skill sets.

AI for PMs Summit | September 2021
Catch up from all the sessions from the first AI for PMs Summit including talks and panels from orgs like Microsoft, Twitter, Cognizant and more.

We also had a ton of exciting new guests on the pod.

For the Love of Product | Product-Led Alliance
At the PLA, all roads lead to product-led growth and our goal with For the Love of Product (FLP) is to shine a light on those who are really living, breathing, and embodying PLG.

Our top picks:

Best of the rest for Q3:

Rounding off the year in style, we brought back our first in-person events since 2019 (To say we were excited is an understatement).

We also published our Rise of the Growth PM report, where we deep-dived into the newest job function on the block. πŸ“–

Rise of the Growth PM
The Rise of the Growth PM report has arrived, and it’s chock-full with everything you need to know on the current state of the role, the impact it’s making within orgs, what the future holds, and more.


⚽️ Key goals and objectives for Growth PMs
⬆️ Types of organizations where the role is flourishing
πŸ›  Must have tools for Growth PMs
πŸ”‘ Key skills needed to move into the role

Best of the rest for Q4:

As we said at the start, what a year it's been. We've done a lot, and we can't wait to do it all over again next year.

Want to start off 2022 in the right way? Grab one of our membership plans and get stuck into all this good stuff:

πŸ“ 40+ customizable templates & frameworks
πŸ“° Exclusive membership articles from Shopify, Twilio, HubSpot & more.
πŸ“Ί Members-only video content
🎟 Access All Areas to virtual events at no charge
πŸ’° 10% discount on conference tickets
πŸ”’ Early access to new products & reports

Become a member

Until next year... πŸ‘‹

- Heather, Founder @ Product-Led Alliance