Breaking down the difference between hype and real value with practical use cases and tips.

Overwhelmed by endless data, tools, and conflicting insights?

It’s time to cut through the noise and discover how AI can actually make your job easier, not harder.

In this live session with Contentsquare, we separate AI hype from reality, showing you how the right tools can truly enhance your team’s capabilities and accelerate decision-making without replacing human insight.


Insights you'll walk away with:

  • AI in product analytics isn't a magic bullet; it's a tool to enhance human capabilities.
  • Effective AI implementation helps overcome "analysis paralysis" and drives real business value.
  • How precision-AI solutions stand out by providing comprehensive, actionable, and easily adopted AI-driven insights.

Pain points we’re addressing:

  • Common AI misconceptions for product analytics
  • How new tools and too much data can get teams caught up in overanalyzing and internal friction leading to delays and slow decision-making
  • Practical tips and real life examples for how AI is actually being used to identify and remove friction in user journeys, optimise digital experiences, and automate manual workflows to scale insight delivery.

Meet your experts

Ayushman Jain - Senior Director Product Management, GenAI, Microsoft

Ayshman currently leads a generative AI team that's reimagining marketing and seller workflows with copilot, while leading product for Microsoft's Customer Data Platform (Dynamics 365 Customer Insights

Dave Anderson - VP Product Marketing, Contentsquare

Dave's career has been focused on building stories that scale: from rebranding and repositioning Dynatrace ahead of its IPO (where he led the S-1 narrative, investor deck, and roadshow story), to defining AI and agent strategy at Contentsquare.