Product-Led Growth Framework

Product-Led Growth
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Companies that adopt a product-led growth business model experience 24% faster growth rates according to a study by Gainsight. But there's a whole bunch of different concepts you need to master to satisfy your customers, motivate your team, and optimize your workflows. Enter our Product-Led Growth Framework.

The Framework covers all the areas needed to navigate the product-led journey, from start to...well, there is no finish really, is there?

For each of the four fundamental stages: discover, strategize, create, and launch, we’ve unpacked each of the cogs to arm you with all the info needed to boost your understanding of pivotal topics, as you and your team strive to create something truly memorable.

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Discover

The discovery phase of the product life cycle is like laying the groundwork for a skyscraper, setting the stage for everything that follows. This pivotal phase isn't just about dipping toes into market waters; it's about diving deep to unearth invaluable insights, much like a compass guiding a ship through uncharted territories.

During this phase, teams meticulously explore customer needs, market dynamics, and potential challenges, sculpting the blueprint for innovation. It's where questions outnumber answers, but each inquiry fuels the journey toward product excellence.

Creating high-demand product with low competition
What sets your product apart from the competition? Define your unique value proposition—the reason why customers should choose your product over others.
Product-Led Alliance | Product-Led GrowthRebecca Madro
How to identify market opportunities | Complete guide
Market opportunities are favorable circumstances that arise from various factors, such as changing consumer preferences, emerging technologies, and shifting industry trends.
Product-Led Alliance | Product-Led GrowthRebecca Madro
How to create a value proposition
The best value props are brief statements that outline what makes your product unique and necessary – and why your target audience should choose it.
Product-Led Alliance | Product-Led GrowthLawrence Chapman
Finding the balance between risk and opportunity
You need to strike a careful balance between taking risks to innovate and create new opportunities while also managing potential downsides. The key is understanding your customers deeply so you can identify opportunities and risks and create new products that would truly benefit them.
Product-Led Alliance | Product-Led GrowthRebecca Madro
Truly understanding your product vision, Q&A highlights with Sali Christeson
We spoke to Sali Christeson, the Founder & CEO of Argent. She explored how a product void sparked a new way of looking at the product design process, ways to identify sweet spots and make your product stand out in the crowd, and more. Here, we’ve got some of the key highlights from the Q&A.
Product-Led Alliance | Product-Led GrowthProduct-Led Alliance
How product managers should be using buyer personas
Distinguishing between users and buyers is pivotal. Users focus on product functionality, while buyers emphasize business value and cost. Managers, analysts, and designers typically fall into the user category, activating the product.
Product-Led Alliance | Product-Led GrowthRebecca Madro
Map out your customer journey and become a customer-centric brand
The customer journey aims to understand the point of view of the customer and how they experience an organization. They enable understanding of any pain points, how the consumer arrived at these points, and reveal opportunities for intervention.
Product-Led Alliance | Product-Led GrowthAmie Stephens
How to use market trend analysis to build business strategies
Market trends analysis is the process of researching and assessing past and current shifts within the industry. This is in an attempt to spot patterns and notice any potential opportunities for future changes to your business strategy and growth for your organization.
Product-Led Alliance | Product-Led GrowthCharley Gale
Navigating fintech compliance in product development
Fintech product development is closely linked to compliance that differs from region to region and even within one country (e.g., different states in the USA). It is simply not possible to launch a product that is not compliant with all required regulations.
Product-Led Alliance | Product-Led GrowthSamir Azizov
How to leverage customer feedback to build great products
Talking with users is the single most important thing to do when you’re building a product. With every great product, customer feedback is at the root of it. You simply can’t build a product without gaining insight into your users’ pain points.
Product-Led Alliance | Product-Led GrowthDaniel Shimoni
Voice of the Customer: How to use VOC in marketing
Voice of the customer is the process of collecting feedback and insights directly from customers in an effort to understand their expectations, needs, pain points, and overall experience with your product.
Product-Led Alliance | Product-Led GrowthErik Mansur
Understanding Jobs-to-be-Done in product management
Instead of viewing products as mere objects, JTBD sees them as solutions to specific “jobs” or tasks that customers want to accomplish. It’s like understanding why someone hires a drill—not because they want a drill, but because they need a hole in the wall.
Product-Led Alliance | Product-Led GrowthRebecca Madro
How to utilize use cases in product development
In product development, use cases serve as the guiding light. They help identify user needs, define features, and prioritize tasks. By aligning development efforts with these cases, product teams can ensure they’re building the right features for the right audience.
Product-Led Alliance | Product-Led GrowthRebecca Madro
How to address unmet customer needs
We used the knowledge of people’s struggles to craft campaigns that would share the empathy we had developed with others, to build a greater emotional resonance around our brand.
Product-Led Alliance | Product-Led GrowthRadhika Duggal
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Strategize

The strategize phase in the product life cycle is like plotting a road trip before hitting the open road. It's all about laying out a solid plan that sets the course for your product's journey from concept to market success.

During this phase, you're diving deep into market research, identifying your target audience, and pinpointing their needs and pain points. It's about brainstorming and validating ideas to ensure that the product you're envisioning truly resonates with potential users. Think of it as building a strong foundation – without this, the entire structure could wobble.

Unlock revenue potential with these proven product pricing strategies
With the right pricing strategy, you can determine the right price for your business and get the revenue you deserve. But what product pricing strategies can you rely on for your business to thrive?
Product-Led Alliance | Product-Led GrowthMichael Pierce
5 ways to deliver better product prototypes to your users
Starting a new product or feature from scratch can be tricky - but prototypes are a great way to get stuck in. Here are a few ways to up your prototype game and delight your users.
Product-Led Alliance | Product-Led GrowthRebecca Stewart
No results in A/B tests: What to take away from this
Sometimes, when analyzing an A/B test, we see that some metrics improve and some worsen. In this scenario, you must decide which metrics are more critical. When improving the funnel, the rule of thumb is to check the change in the last step.
Product-Led Alliance | Product-Led GrowthMikhail Pinsky
How to use product OKRs to drive your strategy
I’m willing to bet that most of us use OKRs in our organizations. As for how many people find those OKRs particularly effective, that’s a different matter. In this article, I’m going to show you how to enhance your OKRs with another framework to drive a successful product strategy.
Product-Led Alliance | Product-Led GrowthJohn Fontenot
6 steps for building better product positioning strategies
A successful product positioning strategy relies on a deep understanding of the marketplace that it wants to compete in. I will provide five top tips on how to develop and maintain a clear positioning strategy, which is both sustainable and recognizable to potential customers.
Product-Led Alliance | Product-Led GrowthMakayla Bowler
Managing risk in product development: Top strategies for faster delivery
There’s also a whole landscape of user research methods that you can take. And you’ll probably want to do a mixed methods approach, using both qualitative and quantitative.
Product-Led Alliance | Product-Led GrowthLucy Huang
Mastering the business plan: How product managers drive success with data and strategy
The importance of a well-structured business plan in achieving and surpassing business targets is paramount. Such a plan serves as a roadmap, guiding businesses toward their goals while navigating potential challenges.
Product-Led Alliance | Product-Led GrowthDiana Laboy-Rush
Effective steps you can take to create a winning product strategy
A PM can be given all the pieces of the puzzle and resources they need, but it’s up to them to see how they fit together and realize the value in each, to craft something greater than the sum of its parts. That’s where these steps to creating a winning product strategy come in.
Product-Led Alliance | Product-Led GrowthAdam Bennett
What are the different types of product roadmap?
Finding the right roadmap can be tricky as it depends on your product, your team, and who is going to be viewing your roadmap. To simplify things here’s some guidance on how to select the right product roadmap for your team.
Product-Led Alliance | Product-Led GrowthRebecca Stewart
How to launch a fintech product with compliance in mind
Coordinating cross-functional teams, such as engineering, UX/UI design, marketing, and sales, with compliance in mind requires extra effort from product managers.
Product-Led Alliance | Product-Led GrowthSamir Azizov

Create

In the Create stage, it's time to bring your vision to life. This is where the magic happens, as your ideas transform into tangible products. You'll collaborate with designers, developers, and other stakeholders to build prototypes, run tests, and iterate on your designs.

This phase is all about creativity, collaboration, and making sure your product is as user-friendly and functional as possible.

Build vs buy: A product manager’s guide to choosing the right option
Buying a pre-built solution can save you time and money. It’s convenient and hassle-free. You don’t have to worry about the development details because the product is ready to use and out of the box.
Product-Led Alliance | Product-Led GrowthRebecca Madro
Building minimum viable products that matter
An MVP’s goal is to produce a condensed version of a product with just enough features to sate early users and collect insightful feedback.
Product-Led Alliance | Product-Led GrowthSoham Sharma
Harnessing the power of data dashboards
Data dashboards consolidate complex data from various sources and present it in a visually digestible format, allowing you to gain insights at a glance. In essence, they act as centralized hubs, providing product managers with real-time updates on the performance of their products.
Product-Led Alliance | Product-Led GrowthRebecca Madro
Beyond the matrix: Advanced prioritization techniques for product managers
We will delve into some of the most effective and innovative prioritization techniques that go beyond the matrix, empowering product managers to make better decisions and drive product success.
Product-Led Alliance | Product-Led GrowthSoham Sharma
Understanding product requirements
roduct requirements are descriptions of how a product can satisfy the needs of its users and stakeholders. They outline the features, functionalities, and constraints of the product, serving as a blueprint for its development.
Product-Led Alliance | Product-Led GrowthRebecca Madro
10 common UX mistakes and how to fix them
Grab your copy if you want to walk away with even more stats and fixes to user experience blunders and deliver a frictionless experience that’ll delight your customers every step of the way…
Product-Led Alliance | Product-Led GrowthProduct-Led Alliance
Running A/B tests: How to select your audience
Running an A/B test is crucial for most product managers dealing with digital products that have a reasonable-sized audience. It is essential to research users and measure the changes we are making to our product as our views on the product may be biased.
Product-Led Alliance | Product-Led GrowthMikhail Pinsky
How to conduct usability testing in product development
Usability testing is essential because it puts the user at the center of the product development process. It ensures that the product is intuitive and easy to use, which can significantly impact the product’s success.
Product-Led Alliance | Product-Led GrowthRebecca Madro
Lean product development - how to succeed in crazy times
Together we came up with the title of lean product development in crazy situations - the crazy situation is obviously COVID-19 and everybody is aware of that. We summarised some topics:
Product-Led Alliance | Product-Led GrowthJohn Robert Fritzsch
Using customer feedback & win-loss interviews to improve your product
Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed.
Product-Led Alliance | Product-Led GrowthLawrence Chapman
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Launch

It's time for the final stage, the moment you've been waiting for: the Launch stage. This is where all your hard work finally sees the light of day as you introduce your product to the world.

You'll develop a go-to-market strategy, plan and roll out your marketing campaigns, and coordinate with sales and support teams to ensure a smooth launch. It's an exciting time, filled with anticipation and the thrill of seeing your product in the hands of users.

What is a go-to-market (GTM) strategy?
A strong GTM strategy will detail the competitive positioning, ideal customer profile, distribution channels, promotional tactics, and sales enablement practices that will be used to not only commercialize the product, but also accelerate its adoption in the marketplace.
Product-Led Alliance | Product-Led GrowthProduct-Led Alliance
What is sales enablement?
Sales enablement is about helping salespeople be better at what they do by providing them with support and training. It sounds simple, but in reality there’s a lot more to it than meets the eye.
Product-Led Alliance | Product-Led GrowthDaniel O’Dowd
Post-launch guide for product-led growth
Your journey to product-led growth starts way before you actually launch the product, but it definitely doesn’t end there. Realistically, this is just the beginning. Here are the things to keep in mind when your product meets the road.
Product-Led Alliance | Product-Led GrowthNoa Ganot
How to craft a product-led growth (PLG) marketing strategy
You want to entice your potential customers by delivering a soundproof demonstration. Your goal is to show the product’s value without giving away its full function. A taster, if you will. This is known as the freemium strategy.
Product-Led Alliance | Product-Led GrowthRebecca Madro
The complete guide to customer support, customer success and product development
Customer support is the process of assisting customers so that they can use a company’s products or services. Like its sister, customer success, it’s the backbone of any business and a crucial part of any CRM or brand experience strategy.
Product-Led Alliance | Product-Led GrowthLJ Barnum

Spotted a few gaps you'd like to fill in?

The PLG model has shifted the way product orgs think. It emphasizes users, empowers product teams, and truly brings out the value in your product. It allows you to show, not just tell, your users that your product is the best solution.

And you - the product manager - are best positioned to own the PLG motion with your org.

Product-led Growth Certified: Core will transform you into the most-well rounded PM, enabling you to become the driving force behind your company’s PLG motion - and growth.

This framework is just the start at becoming a well-rounded PM...

Product Led Growth: Certified | Core
Master product-led growth and give your product, company, and career a competitive edge.
Product-Led AllianceProduct-Led Alliance