The product adoption guide:  Taking training beyond your team

A product isn’t adopted until your partners understand it.

You’ve invested in building the right features, the right roadmap, the right release. But if partners, distributors, or customers aren’t trained, adoption slows – and all that work risks falling flat.

This guide shows product ops teams how to deliver training beyond your internal walls, so your partners can confidently drive adoption, reduce friction, and align to your product goals.

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What you’ll learn

• Why partner education programs increase adoption and retention – and how product ops can be the bridge that makes it work.
• How to align product, training, and partner teams so knowledge flows smoothly instead of stalling in silos.
• Practical frameworks for scaling training distribution across channel partners without creating bottlenecks.
• Ways to measure and prove training’s role in accelerating product usage and reducing support load.

Why it matters to product ops leaders

When partner training fails, it doesn’t just affect sales numbers – it slows your product’s growth.

• Missed adoption: Partners don’t know how to position or use your product, so customers never fully realize its value.
• Unclear impact: You can’t see whether partners are engaging with training, which makes it harder to connect adoption metrics back to your strategy.
• Silos and friction: Product builds, enablement trains, partners sell – but without coordination, adoption stalls.
• Support overload: Without proper training, partners and customers turn to support instead of engaging with the product.
• Increased retention: On average, companies with a customer education program reported a 7.4% increase in overall user retention.

For product teams, these adoption challenges can quickly lead to engagement and retention challenges… This guide gives you practical strategies to close the gap.

Brought to you in partnership with Rustici Software.