How are product teams approaching embedded analytics today?

More products are embedding dashboards, reporting, and analytics directly into their UX. For some teams, it’s driving retention and differentiation. For others, it’s expensive and hard to justify.

The Embedded Analytics Opportunity Survey 2026, in partnership with ThoughtSpot, aims to capture how real product teams are evaluating, building, and evolving embedded analytics.

What we’re exploring in the report...

đź“Š Embedded analytics in the real world

  • How familiar product leaders really are with embedded analytics
  • Where teams are today: live, in beta, building, planning – or opting out
  • Why some teams move forward while others don’t
  • What success actually looks like post-launch

đź’Ą Value, impact, and ROI

  • Whether embedded analytics has driven retention, engagement, or revenue
  • If it’s becoming a true competitive differentiator 
  • Where teams struggle to measure impact
  • How leaders think about ROI – before and after launch

🛠️ Build, buy, or rethink?

  • The biggest challenges teams face when implementing embedded analytics
  • Technical, cost, security, and performance tradeoffs
  • How AI is changing build vs. buy decisions
  • What would make teams reconsider their current approach

🤖 AI and the future of embedded analytics UX

  • Where AI is already live – and where it’s still experimental
  • The analytics capabilities users actually want
  • How agentic and AI-powered analytics are being applied today
  • Concerns around trust, explainability, and compliance
  • Planned AI investments over the next 12–18 months

đź’ˇ Decision-making behind the scenes

  • How product leaders prioritize embedded analytics alongside other initiatives
  • What tips the balance when resources are constrained
  • Advice from teams already navigating AI-driven analytics decisions

What’s in it for you?

âś… Ground your decisions. Understand how other product teams are approaching embedded analytics across company size, industry, product type, and stage.

âś… Sanity-check your strategy. Understand whether your embedded analytics plans, build vs. buy decisions, and AI investments line up with what high-performing product teams are actually doing.

âś… Shape what comes next. Your input feeds an industry report used by product leaders to guide embedded analytics strategy, AI-powered product experiences, tooling decisions, and product differentiation.

Plus, the first 100 respondents will be entered into a draw to win a $300 Amazon voucher! 🤩

Help set the standard for embedded analytics in 2026

If you care about making better product decisions (not just adding more features), add your voice.

👉 Take the Embedded Analytics Opportunity Survey

Let’s define the impact of embedded analytics.