Build AI that lasts – not just AI that launches fast.

AI is advancing at lightning speed. New tools appear daily, but more than 40% of AI projects are expected to be abandoned by 2027.

The reason? Teams chase shiny tech instead of solving real problems – leading to wasted spend, missed outcomes, and products that don’t stick.

Our guide shows how design-led principles are essential in mitigating risk, validating faster, and delivering AI solutions that truly work.

What you’ll learn inside the guide

  • The AI trap to avoid. Why technology-first thinking (building because you can) derails AI initiatives, and how customer-first design uncovers the right problems to solve.
  • Fail fast, succeed faster. How deep discovery and rapid prototyping expose bad assumptions in hours (not sprints!), so you don’t burn cycles building the wrong product.
  • The insurance case study. See how slowing down for strategic discovery turned a $1M, 12-month AI project into a leaner 9-week success.
  • AI as a validation accelerator. How modern AI tools let you test with working software, not just mockups – and why design principles still matter more than ever.
  • Frameworks for lasting ROI. Practical steps to cut risk, validate quickly, and ensure AI investments drive long-term growth.

Why this matters now

AI can help you move fast – but without design-led validation, you’re just speeding toward expensive mistakes.

The real challenge isn’t how quickly you can launch, it’s whether you’re building the right thing at all.

For PMs, that’s the difference between an AI experiment that burns budget and an AI initiative that drives real business outcomes.

This guide shows you how to combine AI’s speed with design thinking principles so your team moves with confidence – not just velocity.

What you’ll take away

  • A clear framework to reduce the risk of AI investments.
  • Tactics to balance speed, accuracy, and compliance when deploying AI.
  • Lessons from real-world scenarios where design-first thinking turned hype into ROI.
  • Practical steps you can apply immediately to your AI roadmap.

Brought to you in partnership with Tech9.