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Built with leading product experts at orgs like Google, Uber, LinkedIn, HelloFresh, Pinterest, and more, our certifications are nothing short of world-class.
We’re accredited and recognized by the CPD, and all our certifications are based on real-life experiences, practical implementation, and actionable learnings you can apply tomorrow.
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Companies using a product-led growth model grow 24% faster, so mastering key concepts is crucial. Our Product-Led Growth Framework guides you through the four stages—discover, strategize, create, and launch—equipping you with the tools to delight customers and optimize workflows.
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The discovery phase sets the foundation for product success by exploring customer needs, market dynamics, and challenges to guide innovation.
The strategy phase maps out the product journey, using market research and idea validation to align with target audience needs and ensure success.
The create stage transforms ideas into tangible products through collaboration, prototyping, testing, and iteration to ensure functionality and usability.
The launch stage introduces your product to the world, with a go-to-market strategy, marketing campaigns, and coordination for a smooth release.
Ready to invest in lifelong learning? Discover the best option for you—compare Pro+ membership to individual certifications. We've got the perfect fit.
$167/month (billed annually)
The ultimate growth hub for product professionals
$500-$1,299 One off payment
One-off payment and lifetime access
Access 12+ expert-led certifications, including product operations and product-led growth, designed to boost your skills and advance your product career.
Streamline your work with 60+ tested templates, helping you save time and effort while enhancing productivity in all stages of product management.
Learn from seasoned experts in monthly product and Go-to-Market workshops, providing actionable insights to ensure impactful and successful product launches.
Gain 450+ hours of content from product leaders at leading companies like Google, Zoom, and Microsoft, giving you the insights to excel in your role anytime, anywhere.
Find a personalized connection with a mentor that helps you at different stages of your career or the different challenges you're facing. Explore different goals, skills and perspective with one-to-one guidance to help you stay motivated and moving forward in your career.
A complimentary event ticket for every Pro+ member to join us at a location near you for a full day of networking, insights into the latest trends, and closed-group roundtables and workshops.
“PLA is a great place to learn from product people across industries and around the world. There are almost as many ways of doing product as there are people doing product. PLA brings a bunch of those people and those perspectives together into a supportive and informative community.”
Deanna Mustain
Member of Technical Program Staff
“I learned a lot of great concepts and frameworks from the courses, and also had the opportunity to meet and hear from other product leaders.”
Deidre Arnold
Director of Product
“It doesn't matter if you're just testing the waters in product ops or you've been in the thick of things for years - there's something in here for everyone. I can't help thinking how much smoother my journey would have been with this kind of insight from the get-go but I'm grateful to have this as part of my tool-kit now.”
Gabby Peralta
Product Operations Manager
Uncover your strengths, identify growth areas, and gain personalized insights with our Product Management IQ test. Benchmark your skills and access tailored resources.
