Product NPS calculator

Looking to understand how your product’s doing in the eyes of your customers? Our product NPS calculator helps you quickly calculate, visualize, and track your Net Promoter Score (NPS) – one of the most reliable indicators of customer loyalty and satisfaction.

Whether you're presenting performance to stakeholders or looking for data to fuel your next product iteration, this template has you covered. It’s simple, intuitive, and ready to roll.

What is a product NPS calculator?

The product NPS calculator is a ready-to-use spreadsheet that helps you calculate your Net Promoter Score (NPS) based on how likely your customers are to recommend your product to others. You’ll input the number of Promoters (those scoring you 9–10), Passives (7–8), and Detractors (0–6), and the sheet will automatically calculate your NPS.

It’s more than just a math shortcut. With this template, you can track changes over time, compare NPS across different products or customer segments, and benchmark your results against industry standards. In short, it's an essential tool for data-driven product teams.

Who is it for?

This template is perfect for:

• Product managers who want to track customer sentiment across releases.
• Customer experience or success teams looking to close the feedback loop.
• Growth and strategy folks aiming to tie customer loyalty to business outcomes.
• Anyone who’s tired of wrangling raw survey data in Excel (we see you 👀).

If you’ve got a stake in how your product is perceived—and you want that insight without the spreadsheet gymnastics—this is for you.

How to use the template

Using the template is super simple (we promise). Here’s how:

1. Download or copy the template via Google Sheets or Excel (.xlsx).
2. Input your data: Enter the number of Promoters, Passives, and Detractors in the labeled cells.
3. Let the magic happen: The sheet auto-calculates the NPS and totals for each customer or product.
4. Track trends: Use the historical data to identify improvement areas or high-performing segments.
5. Share results: Clean formatting makes it easy to present insights to your team or leadership.

With minimal setup and no formulas to write, you can spend more time acting on insights – not crunching numbers.

Get your product NPS calculator

Product NPS calculator

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