The Alliance logo
Product Alliance Revenue Alliance Marketing Alliance Customer Alliance Finance Alliance Technology Alliance
Partner
About
x close
Nothing to display...
or view by:
Product-Led Growth Go-to-Market Customer Success and Onboarding Metrics & Measurement AI & Machine Learning Product Leadership Achieving Scale
Jump to...
About How they work What you’ll get FAQs Download brochure Book a call

What are strategic workshops?

Practical, tailormade, and instantly actionable, that’s what.

Our strategic workshops blend the all-important theory with global perspectives, proven tactics, and hands-on exercises, arming you and your team with actionable and relevant insights ready for you to apply the very next day.

From roadmapping to category creation to pricing and more, your expert instructor will carefully curate a workshop agenda that caters to your specific company, product, market, and industry conditions, creating a learning experience like no other.

If setting the industry standard in your team is what you want, our strategic workshops are what you need.

Trusted ratings from:

"PLA is really focused on furthering the education of product professionals around the world with events (in person and virtual), workshops, webinars, blogs, and ebooks, while at the same time also building a strong network/community. It's been amazing to meet so many like-minded individuals."

Katie Hudson
Global Head of Innovation; Managing Director, Futurescapes

“PLA is a great place to learn from product people across industries and around the world. There are almost as many ways of doing product as there are people doing product. PLA brings a bunch of those people and those perspectives together into a supportive and informative community.”

Deanna Mustain
Member of Technical Program Staff

“I highly recommend attending an in-person course to actively participate and engage with others interested in Growth. You can exchange tips, wisdom, and learn from each other. The instructor was excellent and brought the course to life.”

Vince Aidoo
Senior Product Manager, Growth

What you'll get

  • Flexible training formats (online or in-person, full day or half-day, etc.) to fit your team's schedule and needs.
  • Customizable workshop content to align with your specific business challenges, goals, and priorities.
  • Expert facilitators who’ll adapt your curriculum to your organization's context and infuse their many years of expertise into the experience.
  • Actionable frameworks and tools your team can apply immediately to drive results.
  • Total confidence that the knowledge your team has absorbed is relevant to what you and your company are trying to achieve.
  • Impartial, expert guidance to help you and your team approach new ideas and ways of working from different perspectives.
  • Employees want to work with employers who invest in their L&D, and our strategic workshops offer an unparalleled opportunity to do just that.
Book a call

Join these leading brands and pick PLA to achieve your business goals.

Types of strategic workshops

Gain a clear vision of your product's future, effectively manage expectations, and optimize resource allocation for your next big project.
Master product-led growth and transform into the most well-rounded PM, enabling you to become the driving force behind your company’s PLG motion.
Uncover the "why" to inform the "how" by transforming the way your team and organization approach measurement and metric development.
Learn agile development, product-led strategies, and data-driven decisions to build successful, innovative products that drive real results.
Dive into advanced strategies for scaling operations, data analytics, team management, and more, to enable more effective product teams.
Learn proven strategies and techniques to drive engagement, launch features, increase retention, and enhance user satisfaction.
Gain the competitive edge by uncovering the strategic framework required to work with AI and deliver exceptional AI products with confidence.
Master your product’s unique space in the market and make sure it stands out, draws customer interest, and drives revenue.
Overcome communication obstacles and transform your product strategy by becoming a master of the storytelling craft.

The PLA Framework

Companies using a product-led growth model grow 24% faster, so mastering key concepts is crucial. Our Product-Led Growth Framework guides you through the four stages—discover, strategize, create, and launch—equipping you with the tools to delight customers and optimize workflows.

Get framework
The PLA framework

Discover

The discovery phase sets the foundation for product success by exploring customer needs, market dynamics, and challenges to guide innovation.

  • Explore customer needs
  • Analyze market dynamics
  • Define innovation blueprint
Get framework
Discover

Strategize

The strategy phase maps out the product journey, using market research and idea validation to align with target audience needs and ensure success.

  • Analyze market research
  • Identify target audience
  • Validate product ideas
Get framework
Strategize

Create

The create stage transforms ideas into tangible products through collaboration, prototyping, testing, and iteration to ensure functionality and usability.

  • Build and prototype
  • Test and iterate
  • Ensure user functionality
Get framework
Slide Create

Launch

The launch stage introduces your product to the world, with a go-to-market strategy, marketing campaigns, and coordination for a smooth release.

  • Plan go-to-market strategy
  • Execute marketing campaigns
  • Coordinate cross-team efforts
Get framework
Slide Launch
Calendar Collapsed

Let's chat.

Don't wait to invest in leveling up your team - book a consultation today to help drive strategic growth for your organization.

  • See how our experts and customized curriculums can accelerate real-world impact for your team.
  • Discuss flexible options from intensive in-person to virtual sessions tailored to your needs.
  • Connect with our sales team to match transformative workshops to your specific goals and drive strategic growth.
Book a call

FAQS

Mid-large organizations who’re serious about leveling up their product team.

These workshops are ideal for teams with 7+ product managers - however, that’s not to say smaller teams can’t be accommodated!

The cost is fully customized based on your company’s specific needs and requests, as well as whether it’s an existing or new workshop topic requiring content development.

This will totally depend on your workshop’s topic and your specific requirements.

During the consultation stage, we’ll pair you with the instructor most suited to your needs and ensure you’re comfortable with your pairing before we proceed.

With this workshop, you’ll be getting your team aligned through shared language and confidence that the training will be directly relevant to your goals. You’ll fill skill gaps with impartial guidance and expedite improvement through bespoke insights ready for immediate application.

By tailoring the content to your product and business needs, we eliminate time spent determining which strategies apply. Your team will be equipped with action plans to implement right away.

Employees value professional development opportunities. Our specialized strategic workshops offer an unparalleled L&D experience that shows your commitment to growth.

Jump to Download brochure
Product-Led Alliance was founded in December 2019 with a vision of providing an independent learning platform for product pioneers, growth gurus, and go-to-market experts from around the world.
We’re committed to sharing Product-Led growth success stories, experiences & challenges.
ABOUT
RESOURCES
GENERAL
Learn
Product-Led Growth Go-to-Market Customer Success and Onboarding Metrics & Measurement AI & Machine Learning Product Leadership Achieving Scale