What is Product-Led Alliance? | Our Mission & Story

Our stats

13k+

Slack members

100+

course alumni

16k+

members

5k+

event attendees

Your fast-track to product excellence.

Based out of London, Product-Led Alliance (PLA) was founded in December 2019 with a vision of providing an independent learning platform for product pioneers, growth gurus, and go-to-market experts from around the world.

And it did just that.

Through our community, content, certifications, summits, meetups, memberships, and more, since our inception, we’ve continued to elevate the role of product management and ensure current and aspiring PMs have access to cutting-edge resources.

What drives us, is driving you to be the best PM you can be.

Our mission

To elevate the role of product management.

We want to assist people and businesses in aligning their entire company with their product as the reliable, long-lasting driver of business expansion. From PLG newcomers to experienced pros, we have something for everyone.

Our goal

To enable every product manager to achieve excellence - whatever that means to them.

Our ethos.

Community-led.

No matter what we do, our community is always at the heart of every decision we make.

Quality first.

Whether it’s a certification, article, or event, providing only gold-standard content is something we’ll never compromise on.

Kindness guaranteed.

Our company culture and values bleed into every interaction every community member experiences.

What we do

01	Community	Connect with product leaders from every corner of the globe in our hugely active and supportive Slack community. Ask questions. Give answers. Share ideas. Form connections. Wanna connect with your fellow PMs in-person? We’ve got local meetups communities for that too.
02	Membership	Accelerate your product management career by developing your knowledge in every aspect of PM with ideas and resources you can apply to everyday projects. Learn today, apply tomorrow.
03	Certifications	Community-led education designed to fast-track your product management career. We’re accredited and recognized by CPD, and all our certifications are based on real-life experiences, practical implementation, and actionable learnings you can apply tomorrow.
04	Events	From San Francisco to Sydney, Amsterdam to Austin, our global summit series is the #1 opportunity to stay up-to-date on the latest PLG trends, grow your network, and advance in your career. Fancy something from the comfort of your couch? We’ve got a full roster of virtual festivals, meetups, and webinars running throughout the year, too.
05	Content	Whether you want to tune into a podcast on your way to work or get stuck into a stat-backed industry report, our content offering is vast, to say the least. Blogs, podcasts, playbooks, videos, reports, case studies, interviews, and more - you name it, we’ve got it.
06	Careers	Product is the place to be. Whether you’re searching for your dream role, trying to attract top talent, or just want to get stuck into some recruitment resources, our content hub and job board’s got you covered.
07	Awards	Because who doesn’t want/need a bit of recognition from time–to–time? Our annual awards give credit where credit’s due and puts the power to the community when it comes to nominating the MVPs of the industry.

Brands inside our community.

From start-ups to enterprise orgs, B2C to B2C, retail to software, PMs and brands from all walks of life are using, contributing to, and growing our product community.

Meet the people behind PLA.

We also define our success by our people, and our people have enabled us to achieve some incredible feats since we came onto the scenes. Meet some of the superheroes behind the PLA machine…

Get involved

Whether you’re a PM wanting a platform to share your expertise or a brand wanting to promote your solution, we’ve got plenty of ways you can get involved.

Partner with us Create & contribute

The Alliance: meet the brands

We’re home to 15+ thriving professional communities, all with one mission in mind: to redefine the way companies access education and scale.

We’re already supporting exciting startups to Fortune 500 companies like Amazon, Comcast, Microsoft, Salesforce, and IBM, with their team’s growth goals - and you could be next.

Visit The Alliance