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Trusted ratings from:

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4.7

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4.8

Why get product management certified?

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Product management is a growing function - and it’s becoming increasingly competitive. Adding an official certification to your resume is a surefire way to stand out from the crowd and land your dream role.

Formal development also enhances and validates key skills, increases confidence, broadens perspectives, and opens new opportunities - all of which can accelerate your professional growth.

And finally, certified PMs earn more. Our latest findings show that on average, certified PMs earn 27% more than their uncertified peers.

27%

Increase in salary compared to uncertified peers

640

PMs choose PLA to get certified

80%

Rate our certifications above 8/10

Beginner

Understand and apply the A-Z of product management

From research to MVPs, agile development to product-led strategies, product operations to product-led growth - and more…

Our Core certifications cover every aspect of the product function, leaving you with a richer understanding of not only the what and why of product, but also how to apply your newfound knowledge.

Product Marketing Alliance certifications

Core is right for you if you’re…

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Looking to transition into the industry.

Core will arm you with that all-important foundational layer of intel to hit the ground running.

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Relatively new to product management.

It’ll up-skill you in areas in which you might not have quite so much practical experience.

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An experienced PM looking for a refresher.

Always up-to-date, Core is a great refresher on current trends and potential new practices.

Advanced

Excel in core product management competency

Our Advanced-level certifications deep dive into the nitty-gritty of essential product management skills like product onboarding, category creation, pricing, roadmapping, storytelling, and more.

Layered with all-important theory, practical examples, and step-by-step frameworks, they’re everything you need to confidently drive and apply meaningful change across your current product strategy.

Arrow Product Marketing Alliance certifications
PLA Masters Category Creation Badge PLA Masters PLG Metrics Badge PLA Masters Product Launches Badge PLA Masters Product Market Fit Badge PLA Masters Product Operations Badge PLA Masters Product Pricing Badge PLA Masters Product Roadmaps Badge PLA Masters Product-Led Growth Conversion Badge PLA Masters Product-Led Onboarding Badge PLA Masters Storytelling Badge

Advanced is right for you if you’re…

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A PM with 2+ years’ experience.

Due to the level of detail the Advanced certifications go into, a solid understanding of product management foundations is recommended first.

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Looking to specialize.

These certifications will give you the deep knowledge and skills needed to specialize in your career.

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Wanting to refresh your knowledge.

…Or you want to rethink how you’re currently approaching XYZ. Best practices are always changing and there are always new tactics you can apply.

Benchmark your product management skills

Share your experience in key PM competencies, and we’ll provide you with a tailored framework to highlight your strengths and uncover growth opportunities. Become an insider and take the assessment now!

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“PLA is a great place to learn from product people across industries and around the world. There are almost as many ways of doing product as there are people doing product. PLA brings a bunch of those people and those perspectives together into a supportive and informative community.”

Deanna Mustain
Member of Technical Program Staff

“I learned a lot of great concepts and frameworks from the courses, and also had the opportunity to meet and hear from other product leaders.”

Deidre Arnold
Director of Product

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“It doesn't matter if you're just testing the waters in product ops or you've been in the thick of things for years - there's something in here for everyone. I can't help thinking how much smoother my journey would have been with this kind of insight from the get-go but I'm grateful to have this as part of my tool-kit now.”

Gabby Peralta
Product Operations Manager

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Benefits of being certified

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  • Grow professionally: Acquire new skills, tackle complex problems, and broaden your perspectives.
  • Increase credibility: Enhance your reputation and establish yourself as a trusted source in your domain.
  • Stand out: Make an impression on potential employers with globally recognized qualifications.
See all certifications
Benefits of Product Marketing Alliance Certification

Our certifications are built and taken by product professionals at:

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Upskill your entire product management team…

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Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.

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Why choose PLA?

Comparing certification providers? Here are just a handful of reasons 1,000s of product managers trust PLA over others for their professional development…

  • Our certifications are accredited by the CPD, and trusted by orgs like LinkedIn, Google, & more.
  • Practical, actionable, case study-led lessons that ensure you leave confident in your ability to apply what you’ve learnt.
  • Community-led learning derived from the masses, vs limited learnings from 1x expert.
Benefits of Product Marketing Alliance Certification

Our stats

100+

alumni

20+

certifications

80%

rate our certifications above 8/10

4.7/5

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