Members-only Articles The pitfalls that prevent product managers from reaching their potential There are few professions where mistakes are part of the process as much as they are in product development. However, sometimes things happen enough that it can be said they contribute to bad products. Here's a list of common pitfalls that can kill a product and a few ways they can be avoided....
Members-only Articles Product ops: this is the greatest show! After almost a year in product operations, many still don’t know what it is, and I think it’s time to share more about it and why it’s really the greatest show for people who love people, who love process, and love products....
Members-only Membership content Know thy competition I'm not really going to go through any magical frameworks or any growth hacks. I'm going to share stories about some red pill moments I've been through in my career. Moments that have really changed my perspective about what it takes to win against IT competition....
Members-only Articles Product ops is here - what next? When Product Operations as a field came along, I finally felt heard. For me, it was a sign that companies in Europe were finally realizing just how important product was to their success. And while I think we’re moving in the right direction, there is still a struggle....
Members-only Podcasts Build disruptive products through the power of data, with Tugce Bulut We sit down with Tugce Bulut, Founder of Streetbees. She explores her unique founder’s journey building a platform that’s consumer-centric, disruptive, and truly addresses what consumers want, need, and are experiencing....
Members-only Articles Roadmapping processes for Product Managers eBook Tools and apps on their own don’t help you get things done. Without a solid roadmapping process, you’ll be clamoring to gain stakeholder buy-in when it’s already too late. That's why this handbook contains practices that PMs - like you - can build upon to create your own processes....
Members-only Articles The evolution of product leadership | Q&A with Marty Cagan We sat down with Marty Cagan, prominent thought leader in PLG and Founding Partner of Silicon Valley Product Group, and took a deep dive into the dynamic between CPO and CEO, and more. Here, we’ve got some of the key highlights from the session....
Members-only Product-Led Growth Human PLG: The Hubspot approach to product-led growth In this article, my aim is to help you inject some humanity into your product-led growth strategy by sharing how we’ve built this approach into the DNA of our growth team at HubSpot Academy, sharing the five key lessons learned along the way....
Members-only Product Operations Making the leap from product manager to product ops, with Kevin Sakamoto Dollar Shave Club's Kevin Sakamoto explores his transition from PM to product ops, the similarities & differences between the roles, and top tips for those thinking of making the leap. Here, we’ve got some of the key highlights from the Q&A....
Members-only White paper The big payoff of application analytics [eBook] Without an effective analytics solution, you will struggle to capitalize on collected data. By looking at five case studies, you can create value and boost ROI through delivering an integrated analytics experience....
Members-only Articles How do product managers showcase what they’re working on? Great PMs showcase what they have been working on during the sprint, and provide an update on how past product updates are performing. This gives the team a window into how recent additions to a product are tracking and takes a look at the results they’re having on the business as a whole....
Members-only Product Development Be inspired to build something special, with John Fontenot In this episode, we sit down with John Fontenot, Founder of Path2Product, an org providing aspiring PMs with the know-how they need to succeed in product management. John explores how he successfully navigates the two personas of founder and product manager and takes us through his journey....
Members-only Product Operations Product operations: From zero to one If you’re exploring the practice of Product Ops for the first time, read on to hear from someone who’s walked in your shoes. We’re making bets and adjusting as we go. At the end of the day, it’s an experiment but it might be helpful for others who are struggling to get started....
Members-only Membership content How to use data and insight to create better products for our customers I've seen, being in teams and observing other teams, that the best PMs do everything in their power to deliver the most they possibly can for their customers. I'll share some of the things I wish I would have known earlier in my career, to help me achieve that....
Members-only White paper How to build customer-centric products No matter how many years of experience you have designing products, there will always be baked-in assumptions about what’s best and hidden nuances you may never consider....