Product management is a humbling responsibility, as it revolves around human needs, wants, and desires. Leaders must manage their teams with their well-being in mind to do this important job effectively.
That is why transformational leadership is so necessary. Transformational leaders build a community and an environment where everyone is supported. They lead their teams from within them, not above.
Key topic points:
- What is transformational leadership
- Why is transformational leadership important in product management?
- Final thoughts
Product leaders who build people and products understand the significance of creating a culture of cross-functional deference through transformational leadership.
At their core, transformational product leaders believe in cultivating a culture that encompasses diversity, inclusion, belonging, and intellectual fortitude. Furthermore, they have a clear product vision that culminates in building products that improve their customers' lives; and sometimes, those products may impact humanity as a whole.
What is transformational leadership
Transformational leadership can be characterized as a leadership style where the leaders, direct reports, and colleagues within an organization uplift each other to higher levels of integrity, encouragement, and inspiration.
This focus on well-being and holistic success is a driving force to accomplishing what was once deemed impossible. In addition, these individuals look out for each other, challenge and support each other during the good times and the challenging.
Why is transformational leadership important in product management?
Product leaders practicing transformational leadership have specific attributes and comportments that enthuse, galvanize, and inspire the people around them to join together to find a solution to real-world problems that will impact the lives of their customers for the better.
Transformational product leaders can get the entire organization to pull and advocate for their product vision and objectives by evangelizing their organization‘s core values. This common language binds all employees together. This is where the love of their products comes from.
These empathetic and experienced leaders postulate and feel confident that our differences are our strengths. Thus, diversity, inclusion, and belonging are always at the forefront of every accomplishment.
They recognize that customers, regardless of industry, are becoming more inclusion-focused. These consumers want people who look like themselves reflected in organizations they work with, represent, and buy from.
This market represents an ever-changing demographic with constantly changing needs. To understand their requirements, we have to take care to meet them where they are.
Therefore, we need people in our organization and multi-disciplinary teams who come from diverse geography, lived experiences, work experiences, backgrounds, and circumstances because they will bring distinct perspectives to the innovation of products. These perspectives are paramount to building products that will help solve the problems we face today or will meet tomorrow.
Transformational product leaders construct, foster, nurture, and encourage diverse, inclusive, innovative, and people-centric cultures by utilizing the following transformation leadership practices.
They champion a culture of intellectual fortitude
Transformational product leaders form a culture of intellectual boldness and fearlessness. They provide a supportive, safe environment where team members can have different opinions, have disagreements, and not conform to the status quo or accept things the way they have always been.
These leaders cultivate and sustain a terrain of erudite bravery. As a result, they end up with individuals with unrestricted creativity to be innovative and imaginative. This can help them build products and services that will meet their customers where they are and solve problems they haven’t yet articulated or verbalised.
They communicate clear product vision
Transformational product leaders recognize that for their organization‘s product strategy and vision to be transformative, they must communicate it through storytelling.
But, even more indispensably, the story needs to travel easily, the story needs to be compelling, there needs to be empathy, and of course, there should be a narration with a beginning, middle, and end.
In addition, cross-functional partners, whether in engineering, design, technical support, customer success, marketing, or sales must be able to repeat the story, convey how their product is a differentiator, and solve real-world, consequential problems for their customers. In essence, how customers become heroes in their own companies by using the product to solve an existing problem.
For the story to travel further, these product leaders evangelize to the whole organization the comprehensive, full-spectrum, and in-depth mission of their product, its ambitions, and objectives. These leaders succinctly demonstrate where their product hopes to go and what it hopes to accomplish in the short and long term. They offer transparency in all determinations.
Transformational product leaders encourage, motivate, influence, and embolden their multi-disciplinary teams to accomplish exceptional outcomes. These product leaders can seed this environment by safeguarding that diversity and inclusion are prominent and celebrated.
Every team member should feel like they belong. Because of this atmosphere, team members can bring their authentic selves to the table; they are free to be inspired, transformational, innovative, and, most of all, imaginative.
When cross-functional team members are free to dream big, they will be better able to bring the product vision to fruition. Thereby building efficacious, practical products that will impact society, make a difference in their customers’ lives and hopefully put a footprint in the universe and impact humanity for the better.