Feedback collection framework

When it comes to building great products, feedback isn’t a “nice to have” – it’s essential. But figuring out how to collect the right kind of feedback (at the right time, with the right tools) can feel like a product challenge all on its own.

That’s where this feedback collection framework comes in. Whether you’re just getting started or looking to tighten up your existing process, this template will help you collect feedback that actually moves the needle.

What is a feedback collection framework?

The feedback collection framework is a practical, easy-to-use template that helps you identify the most effective way to gather user feedback based on your product's stage, complexity, audience, and goals.

It walks you through five essential questions that clarify:

• What kind of feedback you need
• Who you should collect it from
• What tools to use
• How to prioritize next steps

It also includes a super helpful tool selector and feedback type guide so you're never left wondering whether to run a survey, trigger an in-app prompt, or dive into behavioral analytics.

Who's it for?

If you’re working in product, this template’s for you.

More specifically, it's perfect for:

• Product managers looking to refine their feedback loops without starting from scratch
• Product ops pros who want to introduce standardization and structure across teams
• Product leaders who need scalable systems to inform strategy and roadmap decisions

Whether you're in beta or scaling to thousands of users, this framework adapts to your context – and makes your job easier.

How to use the template

Using the feedback collection framework is as easy as filling in a spreadsheet – because, well, that’s exactly what it is.

1. Start with the main checklist tab. Answer five key questions about your product.
2. Fill out columns D–G to define your priority level, audience, feedback type, and tools.
3. Use the second tab to get suggestions on feedback types and tools based on your needs.
4. Once completed, use your answers to align stakeholders, brief teams, and select the right mix of tools to capture actionable feedback.

Grab your feedback collection framework

Feedback collection framework

Google Docs