Product Adoption

A step-by-step guide to creating clear, organized, and accessible product documentation....

Engagement is a key indicator of customer satisfaction and loyalty. High levels of engagement typically lead to lower churn rates and higher customer lifetime value. Engaged users are more likely to become advocates for your brand, providing valuable word-of-mouth marketing....

The journey from recognizing challenges in retention to implementing effective solutions is both intricate and rewarding. In this article, unravel strategies to address retention....

One of the primary challenges in product adoption lies in understanding the needs and pain points of the target audience. It's challenging to create a product that appeals to users without a thorough grasp of their preferences....

Product enablement, originating from the concept of sales enablement and extending across the entire company, is the strategic process of equipping stakeholders with the knowledge and resources necessary to market, support, and utilize a product effectively....

When I'm helping the students get into new projects and research, consumer behavior almost always comes to the fore. What is that we’re trying to do? How do we make that successful? How do we get the product out the door? But the next big question becomes, how do we improve product adoption?...

Whether you’d like to make it a double G&T, or upgrade to a foot-long, or would indeed like fries with that, upselling is all around us. The key principle is finding out how to optimize the value of each customer....

Distinguishing between users and buyers is pivotal. Users focus on product functionality, while buyers emphasize business value and cost. Managers, analysts, and designers typically fall into the user category, activating the product....

Most companies today have an app, and if your app runs on iOS, Android, CTV, or even on a console machine, you can measure the effectiveness of your campaigns....

AI enables companies to tailor the onboarding process to each user's unique needs and preferences. By collecting and analyzing individual behavior and interaction data, AI can make recommendations that guide users to relevant features or resources....

I’m Smriti Motwani, VP of Operations, Product & Engineering at Palo Alto Networks, and I want to spend some time focusing on ops and the importance of the product lifecycle framework in product operations....

Feature adoption and product adoption are distinct concepts in the realm of user adoption and product development. While they share the common goal of increasing user engagement and satisfaction, they differ in scope and focus....

Toucan offers a graphic interface, whose experience we control, to prepare the data, but the computations are performed by the data warehouse...

If another person doesn’t like you right away, you have to expend a lot of energy to change that perception. The same thing happens with digital products. The only problem with this is that you don’t have a second chance to change perceptions. There are ways to reach users outside of your product....

As a PM, you’re always tracking key metrics and hunting for indicators about what’s working. But as you sift through data to search for the why and the how, the one significant factor you may be overlooking is data onboarding and how it affects those metrics....