Members-only Membership content Strategies for effective prioritization in product-led growth If your company has been around for longer than 10 years, I imagine you have some tech debt. There's a certain lack of telemetry available to you and some amount of guesswork that goes into your prioritization....
Members-only Product Development Your guide to building and launching a fintech product Coordinating cross-functional teams, such as engineering, UX/UI design, marketing, and sales, with compliance in mind requires extra effort from product managers....
Members-only AI & Machine Learning Using AI for personalization dominance in product-led growth Where consumers are bombarded with choices, personalized experiences cut through the noise. It fosters a sense of connection, making customers feel understood and valued. This is the cornerstone of a successful PLG strategy....
Members-only Case Study “There are no other product ops dedicated podcasts in production except ours” - Graham Reed Currently, there are no other product ops dedicated podcasts in production except ours. This provides a unique opportunity to showcase product ops and provide a trusted, regular forum for discussion and discourse on this emerging role....
Members-only Product Leadership The State of Product Leadership survey Tell us how you’re embracing technology, unveil the challenges and exciting opportunities you face, show us how you leverage data for better decision-making, and share your insights on the essential skills for successful product leaders today....
Members-only Product Development How to craft more effective product problem statements A good problem statement concisely defines the key user needs and obstacles to address, without assuming specific solutions upfront. This focuses the team on the right challenges to solve versus just pushing features....
Members-only Product-Led Growth Is product-led sales (PSL) replacing sales-led growth? The traditional sales approach is taking a back seat to a more dynamic and customer-centric strategy known as product-led sales. This paradigm shift is not just a buzzword but a fundamental transformation in the way businesses interact with their customers....
Members-only Analytics & Metrics What is Data-as-a-Service (DaaS)? Data as a Service tools are cloud-based platforms that store, manage, and analyze data. DaaS helps users see and access accurate information whenever they need to — and use it to make important decisions....
Members-only Mondays, am I right? January, eh? Holidays are over, the weather’s dreary, and even the most caffeinated among us might feel a little… blue. Whether it’...
Members-only Membership content How to make the case for experimentation in your organization A lot of folks are launching products without experimenting and without being very data-driven. We're going to talk about how to make the case for experimentation as product leaders within our organizations....
Members-only Articles What to do when your A/B test is inconclusive Sometimes, when analyzing an A/B test, we see that some metrics improve and some worsen. In this scenario, you must decide which metrics are more critical. When improving the funnel, the rule of thumb is to check the change in the last step....
Members-only Articles How to leverage data as a tech product manager The importance of a well-structured business plan in achieving and surpassing business targets is paramount. Such a plan serves as a roadmap, guiding businesses toward their goals while navigating potential challenges....
Members-only Product Adoption How product managers should be using personas Distinguishing between users and buyers is pivotal. Users focus on product functionality, while buyers emphasize business value and cost. Managers, analysts, and designers typically fall into the user category, activating the product....
Members-only Careers & Development How to avoid burnout as a product manager Burnout is more than just feeling tired; it's a state of emotional, mental, and physical exhaustion often caused by prolonged stress. Recognizing the signs early on is crucial for addressing and preventing burnout....
Members-only Product Operations Product operations: A new role with age-old responsibilities product operations exists in every company, regardless of whether we call it that or whether we have a dedicated person on it, etc. It exists by virtue of product existing. Whenever product work needs to get done, product operations exist....