Members-only Product Development How to craft more effective product problem statements A good problem statement concisely defines the key user needs and obstacles to address, without assuming specific solutions upfront. This focuses the team on the right challenges to solve versus just pushing features....
Members-only Product-Led Growth Is product-led sales (PSL) replacing sales-led growth? The traditional sales approach is taking a back seat to a more dynamic and customer-centric strategy known as product-led sales. This paradigm shift is not just a buzzword but a fundamental transformation in the way businesses interact with their customers....
Members-only Articles What is Data-as-a-Service (DaaS)? Data as a Service tools are cloud-based platforms that store, manage, and analyze data. DaaS helps users see and access accurate information whenever they need to — and use it to make important decisions....
Members-only Mondays, am I right? January, eh? Holidays are over, the weather’s dreary, and even the most caffeinated among us might feel a little… blue. Whether it’...
Members-only Membership content How to make the case for experimentation in your organization A lot of folks are launching products without experimenting and without being very data-driven. We're going to talk about how to make the case for experimentation as product leaders within our organizations....
Members-only Articles What to do when your A/B test is inconclusive Sometimes, when analyzing an A/B test, we see that some metrics improve and some worsen. In this scenario, you must decide which metrics are more critical. When improving the funnel, the rule of thumb is to check the change in the last step....
Members-only Articles How to leverage data as a tech product manager The importance of a well-structured business plan in achieving and surpassing business targets is paramount. Such a plan serves as a roadmap, guiding businesses toward their goals while navigating potential challenges....
Members-only Product Adoption How product managers should be using personas Distinguishing between users and buyers is pivotal. Users focus on product functionality, while buyers emphasize business value and cost. Managers, analysts, and designers typically fall into the user category, activating the product....
Members-only Careers & Development How to avoid burnout as a product manager Burnout is more than just feeling tired; it's a state of emotional, mental, and physical exhaustion often caused by prolonged stress. Recognizing the signs early on is crucial for addressing and preventing burnout....
Members-only Product Operations Product operations: A new role with age-old responsibilities product operations exists in every company, regardless of whether we call it that or whether we have a dedicated person on it, etc. It exists by virtue of product existing. Whenever product work needs to get done, product operations exist....
Members-only Membership content Product adoption - How we aligned all departments around a single KPI Most companies today have an app, and if your app runs on iOS, Android, CTV, or even on a console machine, you can measure the effectiveness of your campaigns....
Members-only Product Operations Product ops: Leadership partner or product assistant? Buckle up for the next installment into the heart of product operations with Product Ops Chronicles – the podcast that's not just a casual chat but your rendezvous with the inner workings of product strategy, operations, and everything in between....
Members-only Careers & Development "The PLA community is a great place to continue to build my product management craft" - Diana Stepner I am always looking for new approaches as the field of product management continues to evolve. Thus, I really find lessons learned from individuals pursuing product-led opportunities, especially startups and new applications, helpful....
Members-only Analytics & Metrics What is data democracy? Embracing software centralization within the broader spectrum of data democratization empowers organizations to unlock the full potential of their data assets, facilitating more manageable and informed data-driven decisions....
Members-only Product Leadership Product leadership and personal growth, with Ninika Nanda In this episode, we’re joined by Ninika Nanda, a visionary leader with an impressive track record. Over the past two decades, she has seamlessly navigated product and engineering roles, showcasing a deep understanding of both domains....