The State of Product Operations report 2025

PLA was the first event partner to recognize this and brought together a large community of product and ops managers both virtually and live in NY at this conference....

Unveil a comprehensive guide that delves into the world of metrics for driving product-led growth. Explore the key measurements that empower your business to thrive, from user engagement and conversion rates to retention and expansion strategies....

There's also a whole landscape of user research methods that you can take. And you'll probably want to do a mixed methods approach, using both qualitative and quantitative....

Businesses require growth in response to shifting market conditions, emerging competitors, and customer demands. As such, product ops teams must maintain a culture of flexibility and adaptability to keep up with these changes....

we'll lead you through the process of vetting new product ideas. From gathering market data to running prototypes by prospective buyers, we'll show you the ins and outs of vetting new product ideas....

Come and be a part of our exclusive gathering where the most accomplished professionals in the product industry converge....

Catch up on every session from virtual Chief Product Officer Summit with panels from the likes of King, SoulCycle, Financial Times and more....

In this episode, we’re joined by Naomi Geit, Head of Product at Meta. Naomi is responsible for leading several teams across all the different Meta apps. Join her as she dives into the highs and lows of working at Meta for nearly two decades, including the company’s evolution....

A CPO is an executive-level position, the person responsible for facilitating all product-related activities in the business. They manage the product management team and usually report to the CEO....

Come and be a part of our exclusive gathering where the most accomplished professionals in the product industry converge....

It's time to talk about bridging the gap between product-led growth and sales-led growth SaaS models for companies. And the burning question most companies continue to have is, “Which model should we adopt?”...

Engagement serves as a critical criterion in determining the qualification of PQLs. It encompasses the breadth, depth, and frequency of a user's interaction with the product....

We’ve created an entire periodic table of PLG terms so you can effortlessly converse with industry experts on everything from user onboarding, to funnels, freemium models, and conversions....

Join us as we bring together the product ops industry's top experts to share their best practices, discuss challenges, and exchange invaluable experiences that will empower you in your role....

By creating engaging and informative content that speaks to the needs and interests of their target audience, companies can build brand awareness and generate leads that are more likely to convert into customers....