Finance already knows your R&D spend. They just don't believe your answer.

When they ask where the investment is going, most product teams scramble — pulling data from six different spreadsheets, chasing engineers for hour logs, and eventually handing over a number nobody fully stands behind.

This session hosted by Airtable shows a different way.

Join Kassim Alani, Director of Product Operations at Flatiron Health, to see how his team replaced that mess with a single system, no hour logging, no guesswork, and dashboards clear enough that their COO said he never thought R&D could report this way.


What you'll walk away with:

  • How to map R&D investment across your portfolio without making engineers log a single hour
  • How to get Finance and leadership off spreadsheets and onto one source they actually trust
  • How to build self-service dashboards so leadership stops asking you for data and starts pulling it themselves
  • How to structure your portfolio data so it's actually useful for AI — not something AI has to work around

This one's for you if:

  • You're constantly asked to justify where R&D time is going, and you don't have a clean answer
  • You're pulling data from multiple places every time leadership asks a portfolio question
  • You want to show the business impact of your team's work, but the infrastructure isn't there
  • Leadership doesn't believe product can self-report R&D allocation with any accuracy
  • You're curious how AI fits into R&D planning, and whether your current setup would even support it

About Kassim:

Kassim Alani, Director of Product Operations, Flatiron Health

Kassim builds the systems that connect product work to business decisions. At Flatiron Health, he's used Airtable to wire together roadmapping, resource allocation, and C-suite reporting, turning what used to be a mess of spreadsheets into something the whole org relies on.