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Our Stats
120

employees

22

teams

15+

communities

20+

benefits

Award-winning institution for award-winning product leaders

Financial Times award The Sunday Times award G2 Grid Leader award G2 Momentum Leader award Fast Growth Index award

All aboutThe Alliance

Originally born from the inception of Product Marketing Alliance (PMA) in February 2019, with the mission to unite product marketers globally.

Recognising the immense potential of other networks, we've expanded our horizons and The Alliance was created. The Alliance has grown to include 17+ sub-brands, each fostering career advancement across various fields like product marketing, sales enablement, and AI.

Be a part of the Alliance

The Alliance:meet the brands

We’re home to 15+ thriving professional communities, all with one mission in mind: to redefine the way companies access education and scale.

We’re already supporting exciting startups to Fortune 500 companies like Amazon, Comcast, Microsoft, Salesforce, and IBM, with their team’s growth goals - and you could be next.

Visit The Alliance

Who do welook for...

Innovative Thinkers

Embrace new ideas. Own your stuff.

Collaborators

Communicate effectively and share knowledge.

Impact Makers

Be passionate and eager to make a difference.

Lifelong Learners

Stay curious and keep growing

Benefits of workingwith The Alliance

Find here our UK benefit package:

Be a part of the Alliance

Wellbeing allowance

Flex ÂŁ600 annually in year 1 scaling to over ÂŁ1,980+ annually based on tenure

L&D budget

Personal L&D budget ÂŁ500 annually in year 1 scaling to ÂŁ3000+ annually based on tenure

Personal development days

Team building days

Flexible working hours

Core hours: 10:30 am - 4:00 pm

Hybrid and fully remote roles

Enhanced WFH tools

Health Insurance

Private Medical & Dental with Freedom Healthcare after probation

Dental coverage

Included in Private Healthcare

Life insurance

Mental health platform access

Volunteer days - 4 per year

London office with fully stocked snack cupboard

Dog friendly office

Birthday off

Enhanced maternity leave

Adoption leave

Shared parental leave

Compassionate leave

Nursery salary sacrifice scheme

Company wide holidays/offsites

Be a part ofThe Alliance

Our company values

Purpose

Show the best judgment to add value in serving the community. Understanding the impact of your work. Be proud of who you are, what you do, and who you do it for

Empowerment

Take responsibility for your actions. Be accountable for your decisions. Take the initiative, be agile and adaptable. Be proactive, strive the thrive

Courage

You are comfortable with being uncomfortable. You recognise that this is how we learn and grow together. Be brave and challenge the status quo. Make decisions & mistakes

Curiosity

Never accept the status quo. Show interest in commercial impact. Asking Why is a good thing. Be willing and proactive in learning

Togetherness

Win together, lose together, learn together. Selflessness. Show kindest, caring, humility, and empathy, always. Collaboration is how we will succeed together

Our companyenvironment

01

Career progression led

Our transparent levelling and progression framework provides clarity on your current level, future opportunities, and the competencies needed to advance.

02

360 Feedback Cycles

We recognise growth consistently across the organisation, with biannual 360 performance reviews.

03

Levels & Salaries

Our benchmarked levels and salary points ensure fairness and transparency in your career progression and compensation.

04

L&D focused

All of our internal education resources plus generous personal and team L&D budgets.

05

Collaboration

We foster a collaborative environment built on shared knowledge and a strong internal community.

06

DEI&B Initiatives

Our Internal DE&I committee helps us include better practices with Open forums, initiatives and guidance.

Flexible working at The Alliance

Rather than counting the hours that people are working, we're still focused on creating great things that happen on time. Occasionally, this means working to set hours just doesn’t make sense, for example when running our events, before important deadlines, and for crucial sales calls.

Be a part of the Alliance
Core hours
10:30 am - 4:30 pm
Office is open from 8:00 am - 8:00 pm
Core hours
10:30 am - 4:30 pm
Office is open from 8:00 am - 8:00 pm

“The best thing you can do to give back to the community and feel like you belong together”

Aline Bezerra

Senior Product Marketing Manager at Parfin Div Manickam, Director, Product Marketing at Celigo

“The best thing you can do to give back to the community and feel like you belong together”

Aline Bezerra

Senior Product Marketing Manager at Parfin Div Manickam, Director, Product Marketing at Celigo

Behind the scenes The Alliance