Looking to level up your product hiring game? Whether you’re hiring your first PM or expanding a seasoned squad, this template is designed to help you find the right product manager for your team. 

What’s inside?

This is a practical, ready-to-use set of interview questions built to uncover how product candidates think, collaborate, and execute. It’s designed to help you go beyond surface-level answers and get to what really matters: how they’ve made an impact in the real world.

The guide includes:

  • 15 questions grouped by skill area
  • STAR method guidance to structure candidate responses
  • A candidate scorecard with clear evaluation criteria

Who’s it for?

This guide is for hiring managers, product leaders, and startup founders in product-led companies who want to confidently assess talent.

How to use it

  1. Pick your format: Download the PDF or Word doc, or make a copy of the Google Doc version.
  2. Use it during interviews: Each question is crafted to probe a key product management competency, from strategy to collaboration to experimentation.
  3. Score with consistency: The built-in scorecard helps you compare candidates fairly across interviews.
  4. Make better decisions: With structured questions and objective evaluation, your hiring decisions will feel less like a gut check and more like a no-brainer.

Grab your guide

Hiring a product manager: Interview questions
Hiring a product manager: Interview questions Find the right fit for your product team Welcome to our carefully crafted selection of interview questions designed to help you find the perfect addition to your product management team. We’ve designed this list with product-led companies in mind, so…

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