“PLA offers actionable insights and practical guidance that can be applied in real-world scenarios.”
Tobi Oyetunji, Product Manager at Eclipse Techsoft Solutions Ltd
Learn more
Silent product failures, hiding in your inbox
Account activation, password resets, payment confirmations. These are the emails your product depends on, and this report uses real sending data to show where that experience is quietly breaking down.
It covers what "delivered" actually means versus what lands in the inbox, and where a new EU requirement is about to catch teams off guard. Activation and retention live or die on details like these and this report has the data.
What's hiding in the numbers
Inside Sinch Mailgun's report, you'll find the data behind the emails your product depends on:
- Benchmarks from ten high-volume industries
- Why "delivered" doesn't mean "seen" and what that costs you
- An EU requirement most senders haven't clocked yet, but will soon need to answer for
- Where AI is (and isn't) worth the investment in your email program
Why choose Sinch Mailgun
Sinch Mailgun is the all-in-one, intelligent email delivery platform trusted by businesses, loved by developers.
- Trusted by 150,000+ businesses, including 8 of the 10 largest tech companies in the world
- 650 billion+ emails sent every year
- Chosen by Microsoft, American Express, DHL, and Wikipedia
What you’ll discover
**The EU rule **already in effect that 45% of senders have never heard of and what happens if you're not ready. (Page 55)
The "sunset" strategy 40% of top senders use to boost engagement, while 47% are quietly hurting their own reputation by ignoring it. (Page 49)
One industry's secret to a 99.25% delivery rate and 0.01% bounce rate and what they're doing differently from everyone else. (Page 21)
Why a **single undelivered password reset **can silently end a customer journey – and how top teams calculate what that's actually costing them. (Page 8)
Why separating these two types of** emails protects your most critical customer communications **from disaster. (Page 51)
Why senders using** AI were 17 percentage points** more likely to report improvement than those not using it. (Page 69)
Why your delivery rate could show 100% while 100% of your emails sit in spam and how to tell the difference. (Page 34)
Why one spam complaint can damage your sender reputation far more than an unsubscribe, and how making unsubscribing easier can protect it. (Page 23)
Why 50% of senders are completely blind to a problem that could **shut down **their customer communications overnight. (Page 50)
Get the full picture
Free to download. Get the sending data, benchmarks, and the EU requirements most product teams haven't clocked yet, so you know exactly where your email program stands before it costs you activation, trust, or a support ticket queue.
The teams already ahead of this aren't waiting to find out the hard way.
