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The silent drop-off in your activation funnel
Sign-up confirmations, password resets, payment receipts. Your users can't activate, log back in, or pay without them, and this report uses real sending data to show where those moments quietly break down.
It covers why "delivered" doesn't always mean the inbox, how to measure what failed emails cost you, and exactly what the European Accessibility Act, already in effect, means for product teams sending to users across the EU.
What's changed for EMEA teams
If you own activation or retention in EMEA, here's what's shifted for the emails your product sends:
- 45% haven't heard of the EU Accessibility Act
- Gmail, Yahoo, and Microsoft now require email authentication
- 1 in 5 high-volume senders haven't set up DMARC, or aren't sure if they have
- 99.9% of emails tested had critical or serious accessibility issues
Why choose Sinch Mailgun
Sinch Mailgun is the all-in-one, intelligent email delivery platform trusted by businesses, loved by developers.
- Trusted by 150,000+ businesses, including 8 of the 10 largest tech companies in the world
- 650 billion+ emails sent every year
- Chosen by Microsoft, American Express, DHL, and Wikipedia
What you’ll discover
**The EU rule **already in effect that 45% of senders have never heard of and what happens if you're not ready. (Page 55)
The "sunset" strategy 40% of top senders use to boost engagement, while 47% are quietly hurting their own reputation by ignoring it. (Page 49)
One industry's secret to a 99.25% delivery rate and 0.01% bounce rate and what they're doing differently from everyone else. (Page 21)
Why a **single undelivered password reset **can silently end a customer journey – and how top teams calculate what that's actually costing them. (Page 8)
Why separating these two types of** emails protects your most critical customer communications **from disaster. (Page 51)
Why senders using** AI were 17 percentage points** more likely to report improvement than those not using it. (Page 69)
Why your delivery rate could show 100% while 100% of your emails sit in spam and how to tell the difference. (Page 34)
Why one spam complaint can damage your sender reputation far more than an unsubscribe, and how making unsubscribing easier can protect it. (Page 23)
Why 50% of senders are completely blind to a problem that could **shut down **their customer communications overnight. (Page 50)
Get the full picture
Complimentary to download. Get the benchmarks, the inbox placement insights, and what the European Accessibility Act means for your team, so you can see where product emails stand before they cost you activation, trust, or support time.
Built for product leaders who'd rather find the gaps before their users do.
