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Tobi Oyetunji, Product Manager at Eclipse Techsoft Solutions Ltd
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Silent product failures, hiding in your inbox
Account activation, password resets, payment confirmations. These are the emails your product depends on, and this report uses real sending data to show where that experience is quietly breaking down.
It covers what "delivered" actually means versus what lands in the inbox, and where a new EU requirement is about to catch teams off guard. Activation and retention live or die on details like these and this report has the data.
What's hiding in the numbers
Inside, Sinch's ebook you'll find the data behind the emails your product depends on:
- Benchmarks from ten high-volume industries
- Why "delivered" doesn't mean "seen" and what that costs you
- An EU requirement most senders haven't clocked yet, but will soon need to answer for
- Where AI is (and isn't) worth the investment in your email program
What you’ll discover
**The EU rule **already in effect that 45% of senders have never heard of and what happens if you're not ready. (Page 55)
The "sunset" strategy 40% of top senders use to boost engagement, while 47% are quietly hurting their own reputation by ignoring it. (Page 49)
One industry's secret to a 99.25% delivery rate and 0.01% bounce rate and what they're doing differently from everyone else. (Page 21)
Why a **single undelivered password reset **can silently end a customer journey – and how top teams calculate what that's actually costing them. (Page 8)
Why separating these two types of** emails protects your most critical customer communications **from disaster. (Page 51)
Why the senders using** AI saw 15 percentage points more improvement **in their email programs than those who didn't. (Page 69)
Why your delivery rate could show 100% while 100% of your emails sit in spam and how to tell the difference. (Page 34)
The one signal that does more damage than a hundred unsubscribes, and why making that action easier actually protects you. (Page 23)
Why 50% of senders are completely blind to a problem that could **shut down **their customer communications overnight. (Page 50)
Get the full picture
Free to download. Get the sending data, benchmarks, and the EU requirements most product teams haven't clocked yet, so you know exactly where your email program stands before it costs you activation, trust, or a support ticket queue.
The teams already ahead of this aren't waiting to find out the hard way.
