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The definitive 2026 guide to product management practices – covering strategy alignment, prioritization challenges, customer insights, and AI adoption across nearly 250 product professionals.

Benchmark your team against the best in product

Product management is changing faster than ever. AI, shifting priorities, and mounting pressure to prove impact have left many PMs wondering: "are we doing this right?" This report provides the framework and methodologies teams need to ensure decision certainty in 2026. 

Download the report

State of Product Management 2026

Get breaking insights about:

  • How your product strategy compares to leading product management teams
  • How prioritization, impact, and communication frameworks have changed
  • Why fragmented strategy happens and how to prevent it
  • How teams are using agentic AI to increase product intelligence signals
  • How to future-proof your career against the rise in full-stack roles
Unlock the insights

In partnership with ProductPlan

**We’re proud to partner with ProductPlan in the production of their 11th annual edition of the State of Product Management Report. ** ProductPlan is the Product Intelligence platform trusted by more than 1,000 global organizations to make high-stakes product decisions with speed and certainty. Built for modern product leaders, ProductPlan connects strategy, prioritization, and roadmapping with an always-on intelligence layer that clarifies what to build, why it matters, and how to win, before decisions become commitments.

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What you’ll discover

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Why leadership escalations override your carefully-built prioritization framework over 60% of the time – and what top teams do differently. (Page 52)

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The practical friction blocking teams from getting more value out of AI – and it has nothing to do with the technology itself. (Page 78)

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The single biggest cause of roadmap misalignment – and it's not what most PMs think it is. (Page 35)

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Why teams with "no clear decision-maker" spike during the transition to product-led – and how to avoid this ownership vacuum. (Page 48)

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The three time sinks that drain PMs when shaping product strategy – and none of them involve generating ideas. (Page 44)

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The two AI use cases delivering the most value to product teams right now – and why decision support isn't one of them yet. (Page 76)

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The one hesitation holding back over half of organizations from deeper AI adoption – and it's not about whether AI is useful. (Page 69)

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The surprising confidence gap that explains why your strategy isn't landing with sales, customer success, and other teams. (Page 41)

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Why nearly three-quarters of PMs expect their role to blend across three disciplines – and what excites them about it. (Page 81)

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Why "becoming more outcome-focused" ranks as a top challenge – and the hidden obstacles preventing organizations from making the shift. (Page 58)

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Why teams in the "transition stage" of product maturity actually perform worse on alignment than project-based teams – and how to push through the dip. (Page 34)

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The "magic number" myth about product team size – and what the data actually reveals about how orgs scale their product function. (Page 25)

Meet yourexperts

Unlock your copy

Download the full report and stop second-guessing your approach. Inside, you'll find the data to benchmark your team, the insights to anticipate what's coming, and the clarity to make smarter decisions – all without spending a penny. Your next strategic conversation starts here.

Give me my copy

Unlock your copy

Download the full report and stop second-guessing your approach. Inside, you'll find the data to benchmark your team, the insights to anticipate what's coming, and the clarity to make smarter decisions – all without spending a penny. Your next strategic conversation starts here.

Ashay Satav

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Director of Product Management, eBay

Ashay is a seasoned product leader with 18 years of experience in the SaaS, Fintech, and e-commerce spaces. As Director of Product Management at eBay, he leads the effort to harness the power of genAI and improve listing tools for small businesses

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Fûgel Huisman

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Head of Product, Tietoevry

Fûgel is a Healthcare Product Leader with almost 20 years of experience designing and delivering systems that collect & analyze clinical data for such purposes as bedside care, tele-health, process improvement and deterioration detection. She has spent over 16 years managing international multi-disciplinary teams, including Product and Services teams. She specializes in Product Strategy, prioritizing requests and ideas by balancing value with usability, feasibility, and ROI and translating the results into an ambitious but achievable roadmap.

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Ramana Kaza Venkata

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Senior VP of Product Operations, Kongsberg Digital

With over 20 years of experience in software development and management, Ramana is a global leader in digital transformation for the energy, maritime, and ocean industries. In this capacity, he facilitates the product vision, strategy, and execution of the digital portfolio with an eye toward maximizing company value and customer satisfaction. He has a strong background in software project management, technology management, and software development, having led and delivered multiple complex and high-impact projects for clients such as Ericsson, Nokia, and Qvantel.

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Steven Cohn

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CEO, ProductPlan

Steven Cohn is a four-time founder and seasoned SaaS operator who builds platforms that solve high-stakes business problems. He has built products from the ground up with successful exits to UserZoom/UserTesting, Living Social, and TripAdvisor, and served as an executive at two companies that scaled from zero to $100M+ in revenue in under three years. Across product, go-to-market, and executive leadership roles, Steven is known for working closely with customers and turning firsthand insight into durable, high-growth platforms. He graduated with honors from Harvard Business School and George Washington University. Outside of work, you’ll find Steven at the baseball field with his two high-energy sons. He credits his wife of 22 years as the center of his life and perspective.

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Preeti Kashyap

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Senior Director of Product, Passport Global

Preeti is a problem solver at heart with over 18 years of practical experience in the Technology industry playing various roles for Technology and Product Management organizations. She has over 12 years of Product Management experience in Digital Commerce, helping retailers and marketplaces around the globe to enable and expand domestic and cross-border ecommerce.

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Setu Shah

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Senior Director of Global Product Strategy, Oracle

Setu is a digital technology leader with 20+ years of experience. As Global HCM Product Strategy Director at Oracle, he combines expertise in product strategy, AI, and HR to shape the future of work.

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Raouf Carmi

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VP of Product Management, Wolters Kluwer

Rouf is an execution-oriented MBA graduate, PMP certified with extensive experience driving projects supporting development and implementation of business ideas in the content management, collaboration solution, cloud security, Fintech, and consumer marketplace industries. He's a thought leader and catalyst for change and innovation who has strong collaborative and problem-solving skills, with international work experience leading cross-functional teams, developing product roadmaps, and implementing data-driven approaches to improve customer satisfaction and retention rates.

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