Guides

Product-led sales is a customer-centric approach that places the product or service front and center in the acquisition, activation, and retention processes....

The primary aim of PLG is to entice users to sign up and explore the product. Following registration, the product and growth teams lead the onboarding process to ensure users extract maximum value....

Unlike traditional approaches that heavily rely on sales and marketing teams, PLG flips the script. In this model, the product itself takes the lead role in converting prospects into loyal customers....

In this guide, we'll dive into the nitty-gritty of AI product management, the challenges it poses, and strategies to thrive in this thrilling field....

Don't be confused about the different business strategies. Zero in on what makes each one unique and how you can use them to your advantage....

Getting a clear picture of what you want your product manager to do is essential. This means understanding their tasks, responsibilities, and the skills they need to excel at....

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing....

The right metrics will guide you to make the right choices for your business, and as a product manager, it’s your job to know which ones are best to follow....

With an ever-increasing amount of content and conversation around the emerging product ops function, we wanted to create the perfect space to take a deep dive into the position and explore the role and responsibilities of product ops, the key skills, the evolution of the function, and more....

We break down the product development life cycle; from coming up with the initial idea all the way through to launch. Here's the go-to guide....

Product leadership (PL) isn’t just another way of saying product management. True, there’s no absolute definition of what is product leadership, but we can explore the common traits, what it takes to become a great product leader, the essential product leadership qualities, and more....